A small business owner doing marketing in Jupiter, Florida with a brick-and-mortar stores often feels threatened with the absence of customers during slow times or out of season. At such times, one desperately needs some expert advice to turn things around, even if it’s just a single piece of advice that could be applied immediately to improve the worsening conditions. Luckily, we have collected not one, but ten pieces of excellent tips for this exact purpose.
Renowned names in retail, branding and marketing were approached to answer this question:
“What first step should retailers take to better advertise their brick-and-mortar store?”
Their responses were packed with insights and tips, which we have neatly compiled in this post for your use. Pick any one of these ten tips, put it into action and witness the increased number of customers at your store.
Why should people leave all other options and visit your store? Give them a powerful reason to say no to others and yes to you. This can be done through organizing exclusive events that may host limited editions or introducing online vouchers and sales for items that can only be availed by walk-in customers.
These days, you will find a tough competition in the market. Thousands, if not millions, of other brands, will be selling the same product as yours in every price range. In few decades, we have entered the age where the sales are not down because of the scarcity of items but because of their abundance. People have so many options for the same product. To make your product standout from the crowd, you have to focus on your selling strategy. Make your products attractive. Give people a comfortable and memorable experience.
It’s not necessary that you use a large budget to enhance the charm of your products. Just focus on details. Don’t run for quantity, instead, improve the quality. People like to pay for quality, not for the useless glitters.
Never underestimate the power of extensive research. There are a lot of areas that need research: inventory, sales, the way competitors are working, customers’ shopping patterns, new trends in the market.
One sure way to increase sales is instilling a sense of urgency in customers. Give them a limited time frame to avail big discounts on products. For example, in holiday seasons when people are pressed for time and want to do more in less time, you can introduce packages for special deals that bundle two or more complementing products like a discount on buying bread and eggs together, pampers and cereal together, and washing powder with surface cleaner. Or use seasonal sales, like winter clearance sales, to motivate customers to shop for limited time offers.
It’s a sure fail way to ignore local customers and communities while marketing your products. Be aware of the local communities around you and target their exclusive needs. It’s best to do marketing for all local communities while focusing mainly on those who are large in population.
Introduce minor and major events in your store on a monthly or weekly basis, as per your requirement and convenience. For example, a major event can be a promotion sale for some particular products like organizing a book event, fashion event, or cooking event. It can be anything that will attract a large batch of customers. A minor event can focus on some particular day of the week, like Sunday deals or weekend deals.
Don’t just rely on playing the small business game. Use your time to add creativity to your product. The more creative and easy to use your service or product will be, the more customers will come after it.
Effective digital activities play a vital role in increasing the foot traffic for your stores. Invest in methods like good store locator, online reviews of in-store products, SEO plan, and engaging well-briefed online content. This is what Brigth Vessel does well for clients.
Create a great visual story for your products and services. Make your story relatable to the customers, one that will tug their heartstrings gently, and lead them towards impulsive shopping.
Bright Vessel is not only a digital firm, we have helped brands get into brick and mortar stores. If you would like some quick advice and for us to put together a plan for your product or store, give us a call at (561) 935-6418 or email us.