E-commerce sites, once you hit the right sweet spot of traffic and user experience, can be hugely profitable. When people enter your “shop,” there are a lot of rapid decisions that lead to either purchase or another bounce. Eliminating the things that make people bounce and increasing the things that capture traffic and engage users is the key to growing your sales exponentially. Often, they’re small details that take little work, and you can change today.
Here are the five most straightforward ways to increase sales on your e-commerce site:
Online stores should have an equally personal experience compared to walking into a store. 78% of consumers online say that personalized content increases their buyer intent. Putting in a little effort to personalize customers’ experience can make a huge difference in your overall sales. Amazon is probably the king of E. They’re incredible at product suggestions and even little details like your name around the site. You can easily do the same by implementing tools like Evergage that use algorithms to present new and returning traffic with suggestions based on their past behavior. Often when users come to your site, they’re not looking for a particular item, or they would search that item. Evergage allows you to suggest categories to explore that that specific customer would be interested in. It’s an easy way to push customers towards a purchase in a way that is personalized for them. No extra effort is necessary.
Unfortunately, 92% of customers that are on an e-commerce site for the first time are not there to make a purchase and they likely won’t. A goal of your e-commerce site should be to collect some customer data so that you can continually market to them and get them back to your site to make a purchase. Create valuable and creative ways to get users to opt-in to receiving continual messages from you to increase initial sales and repeat sales in the future. Offering a discount for an email sign up is probably the most simple and effective way to do so, and you can easily configure this with a Mailchimp pop up. Once you have an email, you can create, test, and perfect your email retargeting strategy to bring potential customers back to your site and push them to the point of purchase. 56% of users are likely to return to a site that recommends products!
Continuing with what was said above, potential customers coming to your site will not purchase initially. You want to give them an experience regardless that shows that you are an authoritative site in your market and provide more emotional reasons to return for purchase in the future. You also want them to stay and engage long enough on your site to decrease your bounce rate for SEO purposes. You can do this with a smart content strategy that coincides with your social media, consistent updates, and influencer cross-collaborations. These will also help boost your organic traffic over time, bringing more of your ideal customers to your site.
As you’ve probably caught on at this point, automation is key to turning your site a money-making machine. Automating the user experience while you focus on driving traffic and getting to your target customer should be your focus. You want to eliminate the amount of monitoring and changing you have to do to generate more sales. You can now even auto adjust the prices of your products and what customers are offered automatically based on data. Prisync helps you auto-adjust prices based on competitors, traffic, and availability multiple times a day. Feedvisor does similar but even optimizes prices and offers based on individual customer’s past and real-time behavior. Omnisend helps you retarget returning users better by offering discounts of products they’ve viewed before upon re-entering your site and other helpful automated offers to push customers to the point of actual checkout to increase sales with no extra effort for you.
Your goal should be to eliminate the steps throughout the buyer process and reduce any friction to hitting checkout on a cart. Your entire interface should be designed around this. Make it easy for customers to start exploring your products as soon as they enter your site in a visual and interactive way with Beamer. Beamer is a simple newsfeed that opens up right within your interface. Anyone on your site and open up the Beamer feed on any page by just clicking the “What’s New” tab in your navigation or a small icon. You can create a whole feed of updates from new products, suggested products, special offers, discount codes, news, etc. It’s a great way to get new traffic engaged and exploring right away. You can add screenshots, photos, videos, and enticing CTAs to draw customers in and get them clicking through to products on your site. It’s an easy way to keep your interface interactive and up to date without having to change your site. Anyone on your team can put together engaging updates with Beamer. Learn more ways Beamer can improve your e-commerce site.
Again, the goal of your e-commerce site should be to create an experience that shows your value to your target audience and guides them through the purchase process automatically to increase your sales. These five tips are some simple and easy ways anyone can do this!
Spencer Coon is a founder and head of marketing at Beamer - a newsfeed and changelog that you can use to announce relevant news, your latest features and updates.
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