Recently, my friend asked me if his agency was doing well with their tracking. He shared what they told him. In short, they claimed that the difference between server- and browser-side tracking is between "...
You're already familiar with the pain if you’re running Performance Max or broad match campaigns. Google hides the real search queries. This script brings them back. It connects directly to your MCC, grabs the converted...
Optimizing your WooCommerce store isn't just about great design or compelling product listings; it’s about delivering speed, reliability, and a seamless user experience. A slow-loading website can cost you sales, frustrate your customers, and negatively...
Managing multiple WordPress sites through a single installation is a powerful way to streamline operations, reduce maintenance tasks, and improve consistency across your digital presence. WordPress Multisite offers this flexibility by allowing administrators to oversee...
Bots are becoming a serious concern for WooCommerce store owners. While some bots, like those from search engines, are harmless or beneficial, others are designed to exploit your store. Malicious bots can scrape your product...
Keeping your WordPress site fast, secure, and future-ready starts with staying current on the latest platform updates. With the release of PHP 8.4 and WordPress 6.9, site owners and developers gain access to powerful new tools...
In 2025, Shopify will dominate e-commerce, powering millions of online stores worldwide. However, with increased competition and rapidly changing search engine algorithms, getting your store noticed in organic search has never been more difficult or...
You're leaving money on the table if you run Google Ads and do not regularly export top-performing actual Search Terms with Google Ads Script. Regularly, you're leaving money on the table. This guide shows you how...
We recently had a hiring experience at Bright Vessel that underscores how dangerous and sophisticated remote hiring scams have become, especially when dealing with enterprise clients and technical roles. Let me walk you through it....
In 2025, WooCommerce store owners are expected to do more than sell products; they must create inclusive, transparent, and legally compliant shopping experiences. Accessibility (ADA) and privacy (GDPR) are no longer optional add-ons; they’re essential...
This tutorial documents a script that audits conversion goal activity across all accounts under your MCC. It writes the results to a Google Sheet, tags the health of each goal, color-codes the status, and emails...
If you manage multiple websites, the last thing you want is to discover that one of them hasn’t been tracking visitors for days. You can’t rely on manually checking each GA4 property; it’s inefficient and...
