Tujje is a nonprofit organization that improves lives through community-driven initiatives and charitable programs. Tujje partnered with Bright Vessel for a complete website redesign and digital overhaul to expand its impact and enhance its online presence. Our mission was to create a user-friendly platform that encourages donations, engages supporters, and reflects Tujje’s commitment to making a difference.
Our Approach
Bright Vessel’s strategy for Tujje focused on transforming the digital experience through a comprehensive redesign, optimized UI/UX elements, and robust support systems.To address these issues, TRJ Concepts required a solution to elevate the user interface and user experience (UI/UX) while integrating advanced eCommerce features catering to their target audience.
1. Comprehensive Website Redesign
We completely reimagined Tujje’s website to reflect the organization’s mission and create a seamless user journey:
Modern, Intuitive Design: We crafted a clean and modern interface that guides visitors through Tujje’s initiatives and programs, making exploring opportunities for involvement and donations easy.
Enhanced Visual Storytelling: The new design emphasizes Tujje’s impact through powerful visuals and stories that connect with visitors emotionally, encouraging engagement and support.
Mobile Optimization: To ensure accessibility for all users, the site was fully optimized for mobile devices, offering a consistent experience across platforms and improving mobile traffic by 45%.
2. Custom Donation Integration Using Stripe
To make the donation process as smooth and secure as possible, Bright Vessel implemented a custom Stripe integration:
Seamless Donation Experience: The donation feature was designed to provide a frictionless experience, allowing users to contribute with just a few clicks.
Multiple Donation Options: We built the system to support recurring and one-time donations, enabling donors to choose how they support Tujje.
Increased Donation Conversion: The simplified and secure process led to a 60% increase in completed donations in the months following the integration.
3. Real-Time Support and Monitoring
To maintain optimal performance and support Tujje’s mission, Bright Vessel provides ongoing daily support:
Daily Slack Communication: Our team offers real-time assistance through Slack, ensuring that any technical issues or updates are addressed promptly.
Proactive Monitoring: We continuously monitor the website for performance, making adjustments as needed to maintain a high level of functionality and user satisfaction.
Continuous UI/UX Enhancements: Based on user feedback and analytics, we continually refine our work to improve user experience and ensure the site remains engaging and effective.
Results
Significant Improvements in User Engagement and Donations
45% Increase in Mobile Engagement: The optimized mobile experience substantially boosted mobile traffic and conversions.
60% Growth in Donation Conversions: The custom Stripe integration and streamlined process led to a marked increase in donations, helping Tujje expand its support base.
Improved Site Performance: Real-time support and proactive monitoring have maintained a 99.9% uptime, ensuring the platform always remains available for donors and supporters.
Conclusion
Bright Vessel’s partnership with Tujje has transformed its digital platform and strengthened its capacity to engage supporters and generate donations. Through a strategic redesign, optimized user experience, and dedicated real-time support, we have helped Tujje grow its mission and significantly impact Uganda. Our ongoing collaboration reflects our commitment to supporting organizations that drive positive change.
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