WooCommerce e-commerce stores and content marketing are far from separate entities. They both rely on each-other to drive site traffic, establish authority, trust, and generate sales. Blogging is an easy way to maintain the ups and downs of SEO. A great product without great content to back it up will never sell as well as it could, and high content with mediocre products create an incongruous picture of your brand.
The most successful WooCommerce store marketers are the ones who find that balance between the concrete (the product) and the creative (the content).
The one thing that stands out about blogging is its ability to cover most bases in your overall content strategy. It merges with all manner of visual media and is often the glue that holds social media accounts together.
An excellent blog will help you stand out from even your fiercest competitors if you use it as a tool for establishing authority. Authoritative content tells the reader that you know your product better than anyone and that you are an excellent and credible source when it comes to product knowledge and support.
Case Study: Walker Reid started a local company in within 12 months Bright Vessel propelled them as a nationally recognized leader for helping companies prepare for 179D deductions.
An active blog also helps boost SEO, both on-page and off. Keywords, proper formatting, and meaningful content will help your pages rank higher. Likes, shares, and other types of engagement will help generate backlinks that tell the search engines that people like and trust your content. It's a level of win-win that you don't get with any other type of material.
Here are just some of the ways that blogging boosts SEO:
Blogging provides an excellent opportunity to tell your brand story in a way that is both engaging and relevant to the reader. Weaving the right details into your overall brand narrative makes customers feel like they know you. More to the point, it makes them feel more like you know them.
Case Study: The Inspired Sewist is a local hobby store for quilters, but they wanted to be more. The started their online store with Bright Vessel to sell products inside their shop and create another revenue stream. What did they do to reach more people? You guessed it, we started helping them blog and collecting subscriber emails which they later then marketed their products.
Remember, your blog can do as much harm as it can do good. You communicate who you are as a brand in the way you present your blog, so be sure to describe your self-perceptions confidently and accurately.
Blogs increase your brand's visibility exponentially, especially if your e-comm is in a niche that doesn't typically take advantage of blogging. If that describes your business well, you have a ripe and unique opportunity to make a significant impression on your target market. Now is the time to seize this opportunity.
Case Study:Â Lighthouse Health Group wanted to achieve SEO rankings. Not their brand name but broad terms like "Psychologist" and "Psychiatrist." In as little as three months Bright Vessel has them not only on the map but in the top 10 results for both terms.
That said, it is every bit as important that the awareness you draw to your brand is positive. That means that if writing and blogging are not your forte, it might be time to call in the pros.
Professional copywriters and other content creation specialists can do some things to make your blog successful. Here's are just a few:
Now, we aren't suggesting that you're somehow incapable of telling your own story. What we are suggesting is that there could be ways to understand it better. If you can let go of just a little pride and can loosen the reins enough for someone else to work a little magic on your content, it will only serve to elevate your brand.
Professional content creators can also help improve SEO, generate more content engagement and ultimately increase conversions for your store. Plus, good content up levels the perceived value of your product, making it easier to move product at higher markups.
If you still want to try doing yourself, then do it, keep consistent, and start tracking your results. One great SEO plugins are Yoast SEO. Here's our take on the plugin:Â https://brightvessel.com/yoast-seo-explained/
Now that we've discussed all the reasons why you should be enhancing the e-comm experience for your customers with blogging, here's a good litmus test for whether or not you should be considering calling in the pros.
Ask yourself:
If after an honest assessment of all of the above you answered "no" to just one or more of those questions, it's time to call us. At Bright Vessel, we not only understand the importance of an active content plan, but we also have the knowledge and experience to create one for your brand that gets results.
Contact us today to learn more about how a robust eCommerce blogging strategy can help boost content engagement and increase conversions for your store.
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