There are plenty of factors behind every single purchase: age, gender, social status, employment, etc. In this post, we’ll focus mostly on consumers of four different generations: Baby Boomers, X-Gen, Millennials, and Z-Gen. The essential thing to note, however, is that all evidence points to the same: omnichannel retail is the way to go. And currently, […]
So, you’ve decided to have a go at it, and you’re building a site from scratch or migrating your old one. However, the more you read about the process, the scarier it becomes. A successful site has a million little details. You need to be on top of copy, SEO, design, stats, and so much […]
Google My Business has been around for quite some time, helping users find information about businesses they’re interested in. You can definitely take control of what’s going on your own Google My Business. Wondering how to work with this powerful tool? Our Google My Business FAQ will answer your questions! Google My Business listings are […]
Google Shopping has been around for quite some time now, and it’s become a cornerstone of online sales. And as a highly competitive platform, it might seem daunting to work around it - but that’s where we come in! In early 2017, Google announced that retailer marketers had invested more than half of their AdWords […]
Mapping eCommerce Customer Journey: The Bright Vessel Guide to Perfect Customer Experiences Throughout two decades, the Internet has reached every side of our lives. And perhaps the most significant change has been in retail, which has had to adjust immensely. Now, each retailer is competing with the entire world’s worth of the same offering. It’s […]
It seems like it was only a few weeks ago that we were all planning our holiday season again. And, for eCommerce clients, the holidays means three things: sales, sales, and sales. It’s a good time to be selling online during the holidays. Unemployment is low, and people are spending: there’s a recent history of […]
As experts on website management, you can imagine we do a lot of Search Engine Optimization. And whether we’re building a new website from scratch or creating an original image for an older one, we always follow this very SEO checklist. It guides us through all the necessary steps and the many possibilities of SEO. […]
At Bright Vessel, we have reviewed hundreds of websites throughout the years. Working directly with our customers on Search Engine Optimization, we’ve encountered many common issues. Website owners might have some SEO knowledge, but search engines are constantly changing, and practices quickly become obsolete. It’s important to see that you’re not making these common mistakes! […]
There’s a seemingly endless amount of eCommerce websites out there, and the number grows every minute. While many are great entrepreneurial efforts by small and medium brands, many others are scams. Potential customers often choose a larger and more impersonal vendor, such as Amazon, only because they know they can trust the company. So, how […]
As a brand, you’re making an extra effort in creating great content for your website’s blog. You’re adding relevant and interesting posts, and maybe you’ve even hired a professional writer. However, your great new content seems to go unnoticed. There are always little improvements you can make for a better read! For well over a […]
If you’ve been working with Search Engine Optimization for a while, you’ll know a focus keyphrase is the one you want to rank for. You’ll add it to your SEO title, meta description, on subheadings and even repeat it a few times on your post or page. It’ll become the darling of your copy, and […]
If you’re looking to make the best out of your website and become profitable, affiliate marketing has been on your mind. With a myriad of available platforms, you’ve probably thought about the “safer” choice: one of the bigger companies. And if you’re here, it’s because you’ve probably given more than a little serious thought to […]
