What Does International SEO Mean? International SEO is a practice or, more precisely, a process. It means optimizing your site in a way that makes it easier for you to expand to international markets. This optimization will allow you to quickly identify which countries you want to target, as well as what languages should you […]
This year, there has been a rather alarming trend happening in the world of branding – brand CPCs have been rising steadily, despite the strong quality score that a brand has for their terms. It’s always understandable if generic CPCs rise, as these are common across more than one industry. Brand CPCs, however, are generally […]
You’re an ambitious entrepreneur with a great product. You’ve conducted your market research and identified a gap in your chosen market. You know that there’s quantifiable interest in what you have to offer, and you know that e-commerce is the best way to deliver your products to the masses. This is the 21st century after […]
Facebook has been adamant about showing advertisements within its video content. By baking 15-second adverts into videos that are at least 90 seconds long, Facebook plans to monetize video content on its website. This shows a lack of innovation on Facebook’s part. It shows that they’re not willing to (or have failed to) make any […]
Facebook has begun enforcing new political labeling rules for advertising. The rules are intended to help users determine which ads have political intentions. It appears that Facebook has penalized some companies for not meeting the new requirements, though the protocols seem to be broadly enforced, causing non-political ads to get caught in the advertising filter […]
A successful e-commerce business relies on being able to consistently lead consumers to your market and convert them, as well as capitalizing on seasonal surges and shopping trends. It requires a good deal of insight, but not just on the market and the consumers. It requires a little insight into how online shopping funnels are […]
Mobile phones are increasingly gaining popularity across the world because they are readily available and they are coming with features that are more reliable. Nowadays, people are using mobile devices for almost everything. It is no wonder that you can choose to use your mobile device instead of a laptop or desktop computer to accomplish […]
There’s a changing tide within Google, and marketers are becoming aware of it. Google, Inc., announced a new patent which was granted during the first week of April 2018, that gives search technology a better understanding of data. The patent improves “the” algorithm’s ability to correlate ideas, locations, people, and products. The Google system is […]
There’s more to the world of WooCommerce website marketing than putting up a website and stuffing some SEO-sexy keywords into the “About Us” section. A business has a plethora of tools to engage the wider world in order to: get attention, turn that attention into sales, keep sales growing without cost overruns, dominate the market. […]
Facebook has grown into a venue for businesses to market themselves just but interacting with customers and self-promotion. It continues to be the top #1 spot where people connect and share online. No matter how big your business is (a corporation or a small local one), Facebook is a powerful marketing tool which helps you […]
E-commerce sites, once you hit the right sweet spot of traffic and user experience, can be hugely profitable. When people enter your “shop,” there are a lot of rapid decisions that lead to either purchase or another bounce. Eliminating the things that make people bounce and increasing the things that capture traffic and engage users […]
The growth of your eCommerce business depends on the ease of navigation, reliability, speed, and usability of your website. Success in your eCommerce business also depends on the underlying platform used to sell content, tools, or products on your website. Yoast's migration to the WooCommerce platform is an example of changing platforms for business efficiency […]
