Traditional marketing is no longer the right way to reach customers. Because of the transparency to understand what customers want, digital marketing allows businesses to make the right decisions based on data that is easy to gather. Customers need to have clear communication about your brand and what you sell to build confidence that you […]
Being a small business owner in this highly evolved digital age, you can’t be blamed for always being on the lookout for new strategies to boost your revenue. There are many solutions on the Internet claiming to provide a booming ROI; none is as effective as Pay Per Click (PPC) advertising, which you can easily […]
Before getting into the WooCommerce´s world, it is a must for you to have a professional website for your business. This will improve your conversions and will give you a reputation. The website represents the face of your business online; so it needs to make visitors trust in your company. Its job is to convert […]
Start with a marketing strategy plan. To plan a business marketing strategy is essential to get ahead of the competition. For a business to thrive in today’s economy, it must be organized and can adapt well to the changes in digital media. From tablets to social media to smartphones, the tools available in digital media […]
Remote teams can enable business owners to tap into talent and business opportunities that would otherwise fall by the wayside, thus providing business owners a unique and viable way for cost-effective, scalable business growth. While remote teams are beneficial for freelancers and business owners alike, the main problem is that it often becomes increasingly difficult […]
Powering more than a quarter of the entire of the internet, WordPress is the preferred content management system (CMS) for seasoned web developers and digital marketers. However, if you're thinking about building a website using this platform, you must plan your search engine optimization (SEO) strategy to achieve high visibility in the search engines. In […]
When starting a company of any kind, you probably know that one of the first things that need doing is creating a workflow. A precise sequence of every stage and process that occurs in the company is vital to get things going. It makes for a well-oiled machine and a seamless experience for your customers. […]
Instagram is one of the biggest social media platforms in the world right now. It has become an incredibly useful tool for businesses and brands looking to increase awareness and influence consumers. The key to getting the most out of Instagram is ensuring you have a large following. This means thousands of people see your […]
The European Union is going hard against Internet giant Google, calling out unfair business practices. In the latest in an ongoing clash, the European Commission has fined Google with a whopping $5 billion fine. The Commission states Google is abusing its Android market dominance in the mobile industry in three different areas. First off, as […]
Google recently changed the allowable length for meta descriptions from 160 characters to 320 characters. It may not seem like all that big of a deal, but, in the SEO world, the extra space is like jumping from a rain puddle into a pond. Thus, there’s a lot of buzz in the SEO community about […]
Marketers and content creators are aware of the advantages of using search engine optimization for their brand; some of them may not know it, but SEO has existed ever since the '90s. SEO has been in the spotlight for a long time, but it has evolved with the creation of digital assistants like Cortana and […]
For many Chief Marketing Officers, Amazon is seen as a rival who must be competed against even though the Online retailer is now an omnipresent part of life for most. The company's Prime membership group is so successful it sees customers purchase from one of its platforms every six days. Instead of fighting against the […]
