With its broad reach over the Web, the online giant Amazon has been accused of being a primary contributor to many retail setbacks. The so-called “Amazon Effect,” a term applied to their ongoing competitive edge and the attempts to reduce it, has been discussed online and in the news media alike. Amazon brings in almost […]
Unless you’re immersed in the world of social media, it can be difficult to understand how significantly it can impact your WordPress site traffic. There are a lot of social sites you can choose from to promote your content and connect with the people you care about. But each social network has its unique strengths, […]
To have a stellar web presence that supports your digital sales funnel, you have to be active on social media. Some marketers will even tell you that social media marketing is quickly becoming more efficient than SEM. Social media offers the possibility to reach more targeted audiences, and that means you can create more conversions […]
The location extension feature allows you to advertise on Google Places. The user's location is taken into account as well as location keywords. Searchers will be able to see the phone number, address, and a “directions” link. If you're about start a Google Adwords campaign or currently have one running. Be sure to check how the […]
It’s a well-known fact that first impressions cannot be taken back. While this applies to face-to-face meetings and job interviews, it can apply to websites as well. Think about when you visit a site for the first time. If you have a hard time navigating the site or trying to figure out what it’s all […]
It’s still a misconception that when you pay for a web domain and a hosting service, you’re set up in your own little private corner of the internet— as if you were buying physical property. But just like you are at risk of break-ins in your home or work, as the owner of a website […]
Perhaps you’ve heard the phrase, “put your best foot forward”. Building cornerstone content is putting your best article forward. Your cornerstone content communicates what you are about, your mission, and gives your visitors a general impression of your site and its purpose. Aside from impressing site visitors, cornerstone content can also play a role in SEO. […]
For many years, the visual editor for WordPress has stayed relatively the same. But with competitors like Medium providing a more appealing user experience, it’s high time WordPress made some updates to the editor. Enter Gutenberg. With its open-source code, WordPress has had contributors working on this new editor for months now to provide a […]
The meaning of creative block can be interpreted by having a mental block or emotional barriers. Creative block can also be created by work habits and communication breakdowns. It's safe to say it can happen to all of us which is why we created this infographic about 40 ways you can break your creative block. […]
These days, it’s easier to start a business than it ever has been before. With the advent of online marketing, e-commerce businesses, and a digitally-native consumer base, new businesses can often completely bypass the need for a brick-and-mortar store. While this is great news for entrepreneurs, it’s a huge challenge for small businesses. Now more […]
Bright Vessel joined WooCommerce as a Certified Expert partner in early 2016. It has been a great journey meeting and helping people around the world. What began as a simple idea has grown to millions of downloads and websites across the world. We are happy to submit a tribute to the WooCommerce brand with this […]
Technology has rapidly advanced in the past three decades. The speed of the internet continues to grow and with it, Video. New advancements in technology have paved the way for a paradigm shift in the way marketers will use video marketing in the future. The internet is not the only change in speed. New computers, […]
