When you’re a small business or a start-up, or perhaps even an established business starting to get your feet wet in digital marketing, it can be hard to know what specifically to invest in— especially if money is tight. The good news is that it’s not as expensive as you might think, and there’s also […]
Before the days of inbound marketing, most business websites existed solely to provide information about the business. It was very flat and did not offer very much to the viewer. It was used as a leveraging point to either have that viewer call, email or physically come to a store. In this digital age, websites […]
When it comes to branding, it's imperative to be consistent wherever you promote your brand. Whether online or offline, your promotional efforts have to align with each other to be effective. In this day and age, the website is not just a resource for more information on a brand-- it's a modern day store front. […]
First things first: what is open source technology? So there are two methods of software development distribution available closed source web development and open source web development. Closed source software is distributed under a licensing agreement authorized only to specific private users. So, in other words, the public cannot view or change the source code. […]
Once you've gotten the hang of your WordPress site, you don't just get to sit back and do nothing. It may be tempting just to relax and let it all come to you, but there are some upkeep and management work to be done to keep it running smoothly, not to mention up-to-date and relevant. […]
WooCommerce Subscriptions is a value-added extension to your WordPress website, and you can use it to process subscriptions or recurring payments, which are one of the best ways to increase revenue and cash flow for your site. Customers must register and create an account to activate a subscription. Once a user is registered, he or […]
The header can be argued that it is one the most important parts of a website. However, most sites do not take advantage of it. In this post, we will review what makes a good E-commerce header design by identifying the elements most commonly added and which ones might matter the most when thinking about conversion. Before […]
Now that you have WooCommerce installed and running on your WordPress website, you'll want to get as many people to your site as you can. Marketing is a powerful tool, and automated marketing is even more efficient as you can have programs do the most tedious parts of the job. Marketing Automation Plugins Some plug-ins […]
While nearly every e-commerce marketer believes that traffic to a WooCommerce site is the holy grail, it takes more than site views to be productive and profitable. The truth is that you could likely do very well with the traffic that you already have, *if* you were able to convert browsers to buyers. You probably […]
The way you layout your WooCommerce website design will help you convert customers. You should take into consideration that people buy and shop in different ways on your site. You have very little time to convince visitors why they should trust and buy from your brand. In this post, we will give suggestion on how […]
If you are running an e-commerce website, then you might have a perfect opportunity to see serious financial opportunities. However, you must be diligent and utilize the best resources possible. Otherwise, your website is bound to get lost in the shuffle of countless other similar sites. Whether you're just now designing a website or have […]
How Your Digital Marketing Influences Your Customers’ Purchasing Decisions The best way to represent your brand in a way that can be easily recognized and relatable is through digital marketing for businesses. By engaging customers and curious investors through personal social media platforms, you can better showcase your business along with the products or services […]
