In this article, we will discuss ten important tips to help you make the best use of PPC management. Properly managing your PPC expenditures and tasks for the most efficient ad buys will transform your bottom line. It's especially important for small businesses because you can get the most out of your time and effort, […]
Ready to Boost Your Brand with Instagram? Learn These Top 7 Instagram Tactics for Your Small Business Now. Are you a small business owner? Perhaps you're part of a small content or digital marketing team at your small company. Whatever your role may be, we know that at small shops, resources are always tight. And […]
Making the right decisions in your marketing and strategy is absolutely vital if you want to stay competitive and grow your business at a rapid pace. The key to understanding what decisions to make is to use an analytics tool like Google Analytics. Google Analytics is a free tool that allows you to measure every […]
PCI DSS appears as an intimidating and confusing subject. To help you breeze through the topic with ease, we’ve created a guide that helps you understand what it is and how PCI DSS applies to your business.Edit Edit date and time Unless you have one of those companies that only accepts cash and bitcoin you […]
What is Influencer Marketing? Influencer marketing typically involves marketing of your brand to those who can sway over other people’s purchasing decision. Unlike traditional marketing, the marketing influence here stems from the popularity, expertise or reputation of an individual, brand, group etc. For instance, celebrities are often seen endorsing a product because of their popularity […]
Helvetica? Hell, no. There is a lot of hype around type, especially in the graphic design industry. And, while you can get lost in an ongoing argument of the merits of Comic Sans and Lucida Sans, many people do not know what a “sans” is. In fact, most of the struggle when it comes to […]
Video marketing is an absolute necessity when it comes to getting out there and building a company's brand. If you're wondering how effective online video marketing is, take a look at some recent statistics. Streaming video accounts for approximately 70% of all Internet traffic, a figure which includes Netflix (37%) and Youtube (17%) as the […]
Consumers are bombarded with marketing content and all types of advertisements. If your company still focuses on the more-is-better method for your content marketing strategy, it may not lead you to where you want to get to. Content still rules. It just requires a new focus to be most effective. To attract the most leads, […]
In the internet age, content marketing is part of any comprehensive marketing strategy. The chances presented by the online platform are too vast and crucial for any business to pass up. E-commerce ventures cannot afford to lag behind because all their marketing happens online. The thing about content marketing digital trends is that they keep […]
The SEO landscape has changed drastically in the five years due to the shift in how users interact with search, social sites, and new ways to advertise online. Localization & Personalization Alter Rankings Ranking "number one" meaning has changed. Most studies estimate that 50% of traffic flows to the top 3 results which these days, some […]
Facebook Is Changing Its News Feed Algorithm To Display More Relevant Content Facebook relies on algorithms to determine what will show up first in your news feed. A life event or popular update from a close friend will rank higher and so will posts from pages you regularly interact with. On the other hand, an […]
In today’s competitive digital age, one of the most important aspects of online marketing is digital competence. To create the most efficacy, companies need to provide accessibility with all types of digital platforms to create the best user experience possible. According to new research, most businesses are not delivering the kind of digital experience that […]
