Background

Coastal Massage & Wellness—now known as Coastal Day Spa—is a relaxing sanctuary in Jupiter, Florida, offering massage therapy, facials, body treatments, and more. With over 60 personalized services and a team known for genuine care and professionalism, the spa provides an experience of true relaxation from the moment clients walk in the door.

Challenge

While the in-person experience at Coastal is calm, polished, and welcoming, the original website didn’t reflect that same feeling. It was outdated, difficult to navigate, and not mobile-friendly. Clients had a hard time exploring services or booking appointments—especially on mobile devices. The site needed a visual and functional refresh to match the spa’s brand and support its growth.

Solution

We redesigned the website from the ground up, making it easier to explore offerings, book services, and connect with the spa—all while staying true to the relaxing tone of the Coastal experience. Here’s what we focused on:

1. A Relaxed, Coastal-Inspired Design

We brought the spa’s calming atmosphere to life online through soft colors, spacious layouts, and warm imagery. From the first scroll, users get a sense of ease, balance, and professionalism that reflects Coastal's in-person environment.

2. Clear Navigation & Service Organization

With over 60 treatments available, it was important to present everything in a way that’s approachable and intuitive. We reorganized the site structure and service pages to guide users clearly through massage options, skincare treatments, spa packages, and more—making it easier for new and returning clients to find what they’re looking for.

3. Integrated, Mobile-Friendly Booking

The updated booking system allows clients to quickly schedule their services online from any device. Whether browsing on desktop or phone, the path to booking is now smooth and seamless.

4. Performance & SEO Optimization

We optimized the site’s performance to ensure fast loading times and improved visibility in search engines. Clean code, responsive design, and structured content help Coastal stand out locally and reach more potential clients online.

5. Flexible Backend for Easy Updates

The site was built on WordPress with a user-friendly backend, allowing the Coastal team to easily update services, promotions, or spa announcements without needing technical support.

Results

The new Coastal Day Spa website delivers a stronger, more aligned digital experience:

• A Beautiful First Impression: Spa-inspired design that captures the tone of Coastal from the first visit
• Improved Booking Flow: A simple, mobile-friendly booking system that supports client convenience
• Faster, Cleaner Site: Optimized for performance, search engines, and all screen sizes
• Empowered Team: Staff can now make updates in-house, keeping the site fresh and accurate

Conclusion

Coastal Massage & Wellness now has a website that matches its in-spa experience—calm, professional, and inviting. With a fresh digital presence, the spa is better positioned to attract new clients, serve its loyal community, and grow in a competitive wellness market.