Background

Shore Sports Insider is a publication dedicated to local high school sports coverage along the Jersey Shore. With deep ties to the community, it provides player highlights, game previews, interviews, and more—bringing visibility to student-athletes and keeping fans, families, and schools informed and engaged.

Challenge

The original website didn’t reflect the brand’s growing momentum. It was difficult to navigate, hard to update, and lacked the dynamic energy of the publication itself. There was no clear structure for featuring articles, showcasing teams or schools, or promoting partnerships and advertising. The site also struggled on mobile devices, where much of the audience was trying to read game recaps or watch videos.

Solution

We worked with Shore Sports Insider to launch a new digital home that’s fast, clean, and built for content. The new website puts the spotlight on local athletes while giving the team the tools they need to grow and manage their publication more effectively.

1. A Clean Editorial Design

We created a flexible, magazine-style layout to feature game coverage, news updates, and spotlight stories. Strong visuals, bold typography, and clear sectioning help the content stand out and support a consistent publishing rhythm.

2. Mobile Optimization for On-the-Go Readers

Parents, players, and coaches often access content from their phones—right from the bleachers. The new site is fully responsive and fast-loading, with articles, videos, and galleries easy to browse on any device.

3. Organized Content by Sport & School

We structured the backend and navigation to allow tagging by school, sport, or category, so users can quickly find content relevant to their team or interest. This also supports long-term scalability and search optimization.

4. Advertising & Sponsorship Integration

To support the publication’s growth, we included flexible areas for promoting sponsors and local advertisers. These placements blend seamlessly into the layout without overwhelming the user experience.

5. Easy Updates & Publishing

We built the site on WordPress with a streamlined backend, so the Shore Sports Insider team can easily publish stories, embed video interviews, and manage featured content—no coding needed.

Results

The new Coastal Day Spa website delivers a stronger, more aligned digital experience:

• Improved Readability & Navigation: A clear layout that makes stories and highlights easy to find
• Faster Site, Better Mobile Experience: Optimized for performance and mobile-first browsing
• Structured Growth: Flexible backend for tagging, expanding coverage, and organizing stories
• Monetization Ready: Ad spaces to support partnerships and sponsorships

Conclusion

With the new site, Shore Sports Insider has a digital platform that supports its mission: celebrating local athletes and keeping the community connected through sports. It’s fast, flexible, and built to grow with the publication.