There are some people who will tell you that SEO is dead. They say content and quality have edged out search engine optimization, and you'd be better off spending your money there. However, while it's true that search engines have changed their algorithms to focus more on quality and user experience, which doesn't mean search […]
Search Engine Optimization is arguably the cornerstone of Internet marketing. A form of positioning a brand that’s unique to the web, the best SEO practices will make you visible to the right people. But how exactly does SEO marketing work? The crucial first step is to define SEO: it’s the process of enhancing a website, […]
Search Engine Optimization is the key to get the ideal customers into a website. Through this practice, you can end up in the top results for what potential customers are already searching. However, search engines are continually improving their algorithms, so it’s essential to keep on top of things. These are the main trends for […]
A question we often get asked is "How do I Submit My Sitemap to Google?" In early 2018, Google introduced a new and improved version of its tool for webmasters. It made the process to index website Google a whole lot easier, through new tools for submitting sitemaps and URLs. The tool is perfect for […]
As experts on website management, you can imagine we do a lot of Search Engine Optimization. And whether we’re building a new website from scratch or creating an original image for an older one, we always follow this very SEO checklist. It guides us through all the necessary steps and the many possibilities of SEO. […]
At Bright Vessel, we have reviewed hundreds of websites throughout the years. Working directly with our customers on Search Engine Optimization, we’ve encountered many common issues. Website owners might have some SEO knowledge, but search engines are constantly changing, and practices quickly become obsolete. It’s important to see that you’re not making these common mistakes! […]
If you’ve been working with Search Engine Optimization for a while, you’ll know a focus keyphrase is the one you want to rank for. You’ll add it to your SEO title, meta description, on subheadings and even repeat it a few times on your post or page. It’ll become the darling of your copy, and […]
What Does International SEO Mean? International SEO is a practice or, more precisely, a process. It means optimizing your site in a way that makes it easier for you to expand to international markets. This optimization will allow you to quickly identify which countries you want to target, as well as what languages should you […]
A successful e-commerce business relies on being able to consistently lead consumers to your market and convert them, as well as capitalizing on seasonal surges and shopping trends. It requires a good deal of insight, but not just on the market and the consumers. It requires a little insight into how online shopping funnels are […]
There’s a changing tide within Google, and marketers are becoming aware of it. Google, Inc., announced a new patent which was granted during the first week of April 2018, that gives search technology a better understanding of data. The patent improves “the” algorithm’s ability to correlate ideas, locations, people, and products. The Google system is […]
Powering more than a quarter of the entire of the internet, WordPress is the preferred content management system (CMS) for seasoned web developers and digital marketers. However, if you're thinking about building a website using this platform, you must plan your search engine optimization (SEO) strategy to achieve high visibility in the search engines. In […]
The European Union is going hard against Internet giant Google, calling out unfair business practices. In the latest in an ongoing clash, the European Commission has fined Google with a whopping $5 billion fine. The Commission states Google is abusing its Android market dominance in the mobile industry in three different areas. First off, as […]
