Introduction In the fast-paced world of digital marketing, staying ahead of trends is essential for businesses looking to maintain a competitive edge. As we delve into 2024, the digital marketing landscape has undergone significant transformations driven by technological advancements, evolving consumer behavior, and a heightened emphasis on inclusivity and sustainability. This article explores the current […]
Are you looking to make a great impression on potential employers or business partners? LinkedIn is the perfect place to do just that. A well-crafted LinkedIn professional profile can help you stand out from the competition and show that you are a professional worth doing business with. LinkedIn is an excellent professional networking site that […]
New technologies have helped improve digital advertisement, enabling advertisers to create more unique marketing concepts. Technological advancement has also enabled online stores to reach a broader target market through email marketing and social media platforms, targeting customers and prospects with a razor-sharp focus. Read on to find out how to craft a great email marketing […]
Ecommerce has already got a big boost since the start of the pandemic. Statistics from Statista show that e-commerce sales have reached $4.2 trillion worldwide! More people buy products online than ever before, which is good news. But there’s a lot more competition too, which is not great. However, there are some relatively easy ways […]
There are some people who will tell you that SEO is dead. They say content and quality have edged out search engine optimization, and you'd be better off spending your money there. However, while it's true that search engines have changed their algorithms to focus more on quality and user experience, which doesn't mean search […]
Sales and marketing used to be part experience, part guesswork. We thought we knew what people wanted, so we created our strategies around those ideas and hoped for the best. Fortunately, with the advent of the internet and e-commerce, things have changed dramatically. Nearly everything these days is measured, calibrated, collated, and quantified. We know […]
These Shocking Ecommerce Statistics Could Be The Key To Improving Your Business Online businesses need to keep their brand in the spotlight. Particularly when faced with incredible levels of competition. What’s the best way to do this? You can start by keeping up to date with the latest trends. Here are some revealing statistics that […]
Traditionally, business leaders have seen B2B as a completely separate thing from marketing. The focus has been on the former, while the latter can often be just an afterthought. This paradigm has been shifting for quite some time, and soon, any business that follows this outdated premise will get left behind. It’s become essential to […]
The way sellers think of retail has changed enormously in the past couple of decades. Years ago, the customer went to the store and picked up whatever product they needed. At most, they went back to return an item. Nowadays, there are many other touchpoints between customer and seller. And the way to convert these […]
Customer Personas A customer persona is an archetype of a large segment of your public. Therefore, customer persona marketing is a way to sell directly to a homogenous group of your audience. A persona is a marketing tool that allows us to have a clearer understanding of who we are talking to when preparing marketing materials. Typically, […]
Marketing is essential to promote and make your business grow. You need to plan your marketing strategies baring in mind your objectives, products or services you provide and the customers as well as potential customers. It is not an easy task, and sometimes, it might be a bit overwhelming. But it is not impossible; here […]
Want to learn how to build a customer journey map with example PDFs? In this day and age, sales competition is worse than ever. Thanks to the Internet, you’re not just going against local competitors but with others worldwide. It’s necessary to have an edge above everyone else. The best way to stand out is […]
