At Bright Vessel, we have reviewed hundreds of websites throughout the years. Working directly with our customers on Search Engine Optimization, we’ve encountered many common issues. Website owners might have some SEO knowledge, but search engines are constantly changing, and practices quickly become obsolete. It’s important to see that you’re not making these common mistakes! […]
If you’ve been working with Search Engine Optimization for a while, you’ll know a focus keyphrase is the one you want to rank for. You’ll add it to your SEO title, meta description, on subheadings and even repeat it a few times on your post or page. It’ll become the darling of your copy, and […]
What Does International SEO Mean? International SEO is a practice or, more precisely, a process. It means optimizing your site in a way that makes it easier for you to expand to international markets. This optimization will allow you to quickly identify which countries you want to target, as well as what languages should you […]
A successful e-commerce business relies on being able to consistently lead consumers to your market and convert them, as well as capitalizing on seasonal surges and shopping trends. It requires a good deal of insight, but not just on the market and the consumers. It requires a little insight into how online shopping funnels are […]
There’s a changing tide within Google, and marketers are becoming aware of it. Google, Inc., announced a new patent which was granted during the first week of April 2018, that gives search technology a better understanding of data. The patent improves “the” algorithm’s ability to correlate ideas, locations, people, and products. The Google system is […]
Powering more than a quarter of the entire of the internet, WordPress is the preferred content management system (CMS) for seasoned web developers and digital marketers. However, if you're thinking about building a website using this platform, you must plan your search engine optimization (SEO) strategy to achieve high visibility in the search engines. In […]
The European Union is going hard against Internet giant Google, calling out unfair business practices. In the latest in an ongoing clash, the European Commission has fined Google with a whopping $5 billion fine. The Commission states Google is abusing its Android market dominance in the mobile industry in three different areas. First off, as […]
Google recently changed the allowable length for meta descriptions from 160 characters to 320 characters. It may not seem like all that big of a deal, but, in the SEO world, the extra space is like jumping from a rain puddle into a pond. Thus, there’s a lot of buzz in the SEO community about […]
Marketers and content creators are aware of the advantages of using search engine optimization for their brand; some of them may not know it, but SEO has existed ever since the '90s. SEO has been in the spotlight for a long time, but it has evolved with the creation of digital assistants like Cortana and […]
The ultimate goal of a search engine is to give its users the best possible experience. Google keeps updating its indexing policies to fit the changing user needs, and it will not stop soon. For example, more people are now accessing the Internet using mobile devices rather than desktop computers. This has prompted Google to […]
SEO Tasks When you first begin working with search engine optimization, it can be difficult to know where to start. You know that SEO is important to the success of your website and business. You're aware of many of the must-do SEO tasks— but how should you get started? By creating an SEO task list […]
Low-quality pages are those on your site that don’t increase your SEO ranking or even do much for your site visitors. While you may not think any of your pages fall into the low-quality category, they may be there without you realizing it. There are a few different kinds of low-quality pages to look for […]
