In reality, if you are using Facebook, Google+, Twitter or any other social media account you are a digital marketer whether you like the title or not. You are regularly publishing and promoting your business or brand on your platform. This could a “brand” for yourself, a product, a service, a business, or organization you are representing one way or another.
Those Who Publish Are Digital Marketers:
Those who publish online are now participating in a form of digital marketing. This type of mind share is referred to as content marketing and when utilized through social media and another crowdsourced sharing is powerful.
Two Key Activities Are Involved With Marketing: You must publish and promote. When utilizing social media, you are provided with the means and the technology to achieve both of these goals on a user-friendly platform.
Twitter’s Brevity Shouldn’t Be Underestimated
When Twitter entered into the digital marketing world, it was considered breaking the news. When utilized in a correct manner, your brand’s content and message can become accelerated across to a worldwide audience that will share it with others. Despite the 140 character brevity, do not underestimate the marketing horsepower of Twitter.
You can create a marketing platform that is focused driving forth content discovery, as well as brand awareness. Not only is the network non-friction, but it is a fast-moving multi-media content one that moves in real time.
For those of you who believe you fit neatly within the digital marketing mold, some questions may be popping into your minds. Answers to these issues will not only provide you with ideas, but you will also know which sources you might need to read to stay up to date. It’s important to garner insights into apps, sources, and people to check out or follow.
A report published by Lead tail recently studied 143,856 tweets, as well as 69,657 link shares. This report provided a comprehensive snapshot of the engagement occurring on Twitter by digital marketers. The answers to the ten questions above are also provided within this report allowing for further analysis.
The insights below offer some insights into the engagement that is performed on Twitter by digital marketers. This reveals people, resources, and tools you may want to consider adding to your lists for watching, reading, and viewing.
1: Are they on other social networks? Which ones?
2: Which platforms and apps are they using for sharing on Twitter?
3: Which mobile apps are they using for social sharing?
4: What are they sharing for content?
5: Which types of mainstream media sources are they using?
6: Do they share industry sources? Which ones?
7: Which social media sources are they sharing, reading, and viewing?
8: Which individuals are the most retweeted by other digital marketers?
9: Which individuals are mentioned the most often?
10: Which brands are retweeted the most often?
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