Bright Vessel is proud to announce their new venture in the plugin space called Bright Plugins. Bright Vessel's founder Judd Dunagan and Head of Development, Sergio Milardovich, co-founded the new venture and launched with their first plugin Preorders for Woocommerce. They do have some popular free plugins as well, which have become popular and were developed while under the label Bright Vessel. However, they stepped up their game by building a Woocommerce Preorders plugin, that has some key features and modes that no other plugin like it has. Also, they decided to create a premium and free version on WordPress.org. Both Judd and Sergio felt like this is an opportunity to support existing clients and online business in many ways and is why they picked as their first plugin to launch.
Preorder is a tactic that many marketing companies and store owners use to allow the ability for products which are not yet released or in-stock, to be ordered by a customer.
One of the key points we think a preorder strategy works very well is it forces companies to dig deep in creating marketing materials based on a buyer's persona and outline a customer's journey map. In other words, instead of launching a product to figure out all the stuff, you're doing wrong and waste time touching a customer with no sales proposition. In a preorder strategy, you have to define what makes someone want your product bad enough that they are willing to purchase ahead of time.
For more detailed posts of preorders, jump on over to these two articles:
Launch New Products with Preorder Sales โ Boosting Your Bottom Line
How Can Preorder Sales Help Online Businesses?
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