We get asked all the time this question "Where should we focus the most on with our budget?". Our follow up starts with "Have you mapped out your customer journey or experience?". See our Customer Journey Map here.
To find the best channels, you need first to understand your customer experience but to do that you also need to know as a whole, every path that a business can take. Even if you're a start-up, you will grow and eventually touch every channel imaginable from internal operations to inbound marketing.
We created this map to help our clients better understand the digital territories and how they relate to their businesses.
We cover the following paths:
Each route has various tactical deliverables which can help in whiteboard sessions to plan the next front you want to attack. We encourage you to print this out and hang on your wall. You will be inspired!