Google Shopping has been around for quite some time now, and it’s become a cornerstone of online sales. And as a highly competitive platform, it might seem daunting to work around it - but that’s where we come in! In early 2017, Google announced that retailer marketers had invested more than half of their AdWords […]
Mapping eCommerce Customer Journey: The Bright Vessel Guide to Perfect Customer Experiences Throughout two decades, the Internet has reached every side of our lives. And perhaps the most significant change has been in retail, which has had to adjust immensely. Now, each retailer is competing with the entire world’s worth of the same offering. It’s […]
It seems like it was only a few weeks ago that we were all planning our holiday season again. And, for eCommerce clients, the holidays means three things: sales, sales, and sales. It’s a good time to be selling online during the holidays. Unemployment is low, and people are spending: there’s a recent history of […]
As experts on website management, you can imagine we do a lot of Search Engine Optimization. And whether we’re building a new website from scratch or creating an original image for an older one, we always follow this very SEO checklist. It guides us through all the necessary steps and the many possibilities of SEO. […]
At Bright Vessel, we have reviewed hundreds of websites throughout the years. Working directly with our customers on Search Engine Optimization, we’ve encountered many common issues. Website owners might have some SEO knowledge, but search engines are constantly changing, and practices quickly become obsolete. It’s important to see that you’re not making these common mistakes! […]
There’s a seemingly endless amount of eCommerce websites out there, and the number grows every minute. While many are great entrepreneurial efforts by small and medium brands, many others are scams. Potential customers often choose a larger and more impersonal vendor, such as Amazon, only because they know they can trust the company. So, how […]
As a brand, you’re making an extra effort in creating great content for your website’s blog. You’re adding relevant and interesting posts, and maybe you’ve even hired a professional writer. However, your great new content seems to go unnoticed. There are always little improvements you can make for a better read! For well over a […]
If you’ve been working with Search Engine Optimization for a while, you’ll know a focus keyphrase is the one you want to rank for. You’ll add it to your SEO title, meta description, on subheadings and even repeat it a few times on your post or page. It’ll become the darling of your copy, and […]
If you’re looking to make the best out of your website and become profitable, affiliate marketing has been on your mind. With a myriad of available platforms, you’ve probably thought about the “safer” choice: one of the bigger companies. And if you’re here, it’s because you’ve probably given more than a little serious thought to […]
What Does International SEO Mean? International SEO is a practice or, more precisely, a process. It means optimizing your site in a way that makes it easier for you to expand to international markets. This optimization will allow you to quickly identify which countries you want to target, as well as what languages should you […]
This year, there has been a rather alarming trend happening in the world of branding – brand CPCs have been rising steadily, despite the strong quality score that a brand has for their terms. It’s always understandable if generic CPCs rise, as these are common across more than one industry. Brand CPCs, however, are generally […]
You’re an ambitious entrepreneur with a great product. You’ve conducted your market research and identified a gap in your chosen market. You know that there’s quantifiable interest in what you have to offer, and you know that e-commerce is the best way to deliver your products to the masses. This is the 21st century after […]
