SEO Tasks When you first begin working with search engine optimization, it can be difficult to know where to start. You know that SEO is important to the success of your website and business. You're aware of many of the must-do SEO tasks— but how should you get started? By creating an SEO task list […]
One glaring security risk is the editor, which is enabled by default in the backend of WordPress. If this setting is enabled, any admin user can access the theme and plugin files. So if a hacker gets access, they can inject havoc into your site and easily exploit it. A complete breakdown of this function […]
Betsy Kosheff author at Mobify.com wrote on 12/18/2017 a very interesting article on Lilly Pulitzer, the resort wear brand and how they launched an innovative Progressive Web App (PWA). The key takeaway here is that it is a very fast and easy to use shopping experience that does not require an APP download. In the […]
Last year, Facebook announced Watch, an ambitious video hub which presents video shows. Currently, these shows allow publishers and other creators the opportunity to build an audience through: Weekly video series; Videos with storylines; Daily vlogs; or Other live and recorded videos. Facebook plans to take the Watch video hub even farther by offering news […]
In March 2018, Google will unveil yet another change that has been in progress since mid-2017. The Google Drive app for PC and Mac is being retired, to be replaced with two relatively new tools. For consistent users of Google Drive, there is no need to fear; the actual service of Google Drive isn’t being […]
There is an interesting article by Allison Enright on how AutoAnything.com improves the speed of their old site which could take up to 9.5 seconds to load. AutoAnything.com is ranked 204 in the internet retailer's Top 500 Guide so we are not talking about a small website but a rather large one that has a […]
Low-quality pages are those on your site that don’t increase your SEO ranking or even do much for your site visitors. While you may not think any of your pages fall into the low-quality category, they may be there without you realizing it. There are a few different kinds of low-quality pages to look for […]
If you work in a company and you are part of a team that develops projects and ideas, it's likely that you have to prepare presentations quite often. In today’s world, however, so many things are done virtually that you often need to establish your online presence first and foremost. Whether you’re developing a face-to-face […]
During 2017 there were a lot of speculations about Google updates regarding their algorithm. It seems that at the end of the year, predictions became a reality, Google confirmed the upgrading that shifted rankings in the SERPs. A Google representative stated, “We released several minor improvements during this timeframe, part of our regular and routine […]
While some of us were glad to see 2017 kick the bucket, Ecommerce experienced a banner year, the industry growing and thriving on the fat of the virtual land. More and more consumers became converts, which can only bode well for Ecommerce in 2018 and beyond. So now that we’re into 2018 a bit, it’s […]
Download a Printable PDF Here In an interview with Google’s, Matt Lawson, and global marketing practice lead, Laura Beaudin at Bain & Company, made it definitive that brands still don’t get it. During the conversation, Beaudin cited Bain’s research, which found that only 13% of direct media budgets are directed toward mobile advertising. A lot of what’s […]
We Love Using a Digital Marketing Map with Clients We get asked all the time this question "Where should we focus the most on with our budget?". Our follow up starts with "Have you mapped out your customer journey or experience?". See our Customer Journey Map here. To find the best channels, you need first to understand […]
