Social media can be a tricky place for businesses. One false move and you can end up with a lot of negative feedback from the public. That is especially true when people look for someone to blame in times of tragedy. This article will discuss how businesses handle their social media during tragedy, and we […]
New technologies have helped improve digital advertisement, enabling advertisers to create more unique marketing concepts. Technological advancement has also enabled online stores to reach a broader target market through email marketing and social media platforms, targeting customers and prospects with a razor-sharp focus. Read on to find out how to craft a great email marketing […]
A search engine optimizes its database for each search by removing certain words from results. These words are known as "stop words." The primary purpose of these stop words is to make it easier for a person to browse through a website's content. For example, "how" and "the" would be removed because they do not pertain to […]
WordPress is a powerhouse for building top-notch websites for a wide range of use cases. WordPress is a great platform for creating profitable websites and blogs. These include business, marketing, personal blogs. WordPress powers over a third of websites used today, making it the most popular website builder platform on the planet. However, WordPress does […]
There are some people who will tell you that SEO is dead. They say content and quality have edged out search engine optimization, and you'd be better off spending your money there. However, while it's true that search engines have changed their algorithms to focus more on quality and user experience, which doesn't mean search […]
As a brand, you’re making an extra effort in creating great content for your website’s blog. You’re adding relevant and interesting posts, and maybe you’ve even hired a professional writer. However, your great new content seems to go unnoticed. There are always little improvements you can make for a better read! For well over a […]
It’s a well-known fact that first impressions cannot be taken back. While this applies to face-to-face meetings and job interviews, it can apply to websites as well. Think about when you visit a site for the first time. If you have a hard time navigating the site or trying to figure out what it’s all […]
By now, content marketing is an established part of building your online presence. If you want to build on your current content strategy for 2017 or if you are new to publishing content, then this post will give you some crucial content marketing tips for how to tap into this marketing strategy. The theme will […]
Building a content marketing strategy is tough. It’s time-consuming, and if not implemented correctly, can ultimately not get you where you want to go - or possibly, anywhere at all! This article offers some content marketing tips you can use to make sure your online content is both consistent and impactful. Document Your Strategy According […]
Consumers are bombarded with marketing content and all types of advertisements. If your company still focuses on the more-is-better method for your content marketing strategy, it may not lead you to where you want to get to. Content still rules. It just requires a new focus to be most effective. To attract the most leads, […]
It's vital that you take some time to plan out your content in advance in a social media content calendar. There's nothing worse than sitting in front of the computer to connect with your audience and having nothing to say. One of the biggest parts of your content marketing strategy is having something to share […]
Setting Up Your Editorial Calendar An editorial calendar is a very important tool if you are going to manage a blog. Regardless of the type of blog you have, and what purpose it serves, you should have a calendar. This will ensure your posts are well balanced, that important information is uploaded in a timely […]
