Background

Gold Eagle USA, a prominent wholesale distributor specializing in a wide range of high-demand consumer products, recognized the need to upgrade its eCommerce platform. As a B2B provider, it aimed to improve the purchasing experience for its business clients by offering streamlined ordering, flexible pricing, and efficient account management for wholesalers, retailers, and resellers.

Challenge

Gold Eagle USA's existing platform had several limitations that impacted the B2B user experience and sales efficiency:

• There was a lack of tiered pricing and volume-based discounts, which restricted the company's ability to offer personalized pricing to different buyer segments.
• Limited bulk ordering options and product organization make it challenging for clients to navigate and order from a large inventory quickly.
• Inefficient customer account management tools, which hindered repeat orders and client satisfaction.

The company needed a tailored B2B solution to better serve their wholesale clientele and simplify the overall purchasing experience.

Solution

We developed a fully customized B2B eCommerce platform for Gold Eagle USA, integrating features specifically designed to enhance their wholesale operations:

1. Tiered Pricing and Volume-Based Discounts

• Implemented a tiered pricing system that allows Gold Eagle USA to set customized prices based on client categories and order quantities. This feature enables more flexibility in pricing, rewarding larger orders and fostering stronger client relationships.
• Automated volume discounts were also integrated, allowing clients to see adjusted pricing as they increase order quantities, streamlining the bulk purchasing process.

2. Bulk Ordering and Quick Order Forms

• Developed a bulk ordering feature with a quick order form, enabling clients to search for products by SKU, quickly adjust quantities, and add items to their cart in a single step. This significantly reduces time spent on large orders, enhancing convenience and efficiency.
• Product pages were optimized for B2B, featuring detailed descriptions and specifications to help business clients make informed purchasing decisions.

3. Advanced User Account Management

• We created a personalized account management portal where clients can access their order history, view past invoices, and manage reorders. This feature allows clients to streamline their procurement process and maintain a record of all transactions.
• Custom account pages were developed with options for setting preferred payment methods, delivery schedules, and shipping addresses, supporting repeat clients and enhancing their experience on the platform.

4. Flexible Payment and Checkout Options

• Integrated flexible payment methods, including invoicing options for approved clients and credit terms for bulk purchases, aligning with the needs of B2B transactions. This addition allows Gold Eagle USA to accommodate various payment preferences and makes it easier for clients to finalize high-volume purchases.
• A streamlined, one-page checkout was implemented to ensure a quick and efficient purchasing process for busy clients, helping to reduce cart abandonment rates.

5. Real-Time Inventory and Pricing Updates

• The platform integrated with Gold Eagle USA’s inventory management system, providing clients real-time inventory availability and pricing updates. This transparency enables clients to confidently place orders, knowing that product availability and pricing are accurate.

Results

The platform overhaul for Gold Eagle USA led to measurable improvements in B2B operations:

• 30% Increase in Average Order Size: The tiered pricing and bulk order features encouraged clients to increase order quantities, boosting average transaction value.
• 40% Increase in Repeat Orders: The advanced account management tools and streamlined reordering process made it easier for clients to place repeat orders, driving customer loyalty.
• 25% Reduction in Cart Abandonment Rates: The simplified checkout process and flexible payment options resulted in a smoother purchasing experience, reducing the number of abandoned carts.

Conclusion

Gold Eagle USA’s upgraded B2B eCommerce platform successfully optimized the wholesale purchasing experience, combining functionality and flexibility to serve their clients better. With a more efficient, user-friendly platform, Gold Eagle USA is well-positioned to grow its client base and enhance customer satisfaction in the competitive wholesale market.