Following up on our previous tutorial on adding physical items, now it’s time to tackle WooCommerce digital products. The WooCommerce platform makes a distinction between two different types of non-physical products: virtual and downloadable. On this tutorial, you’ll learn how to add intangible products of both kinds!
Following the WooCommerce digital products understanding, intangible items can be virtual or both virtual and downloadable. To make it a little clearer, here are three examples to help set them apart:
Now that we’ve cleared the difference between virtual and downloadable items so let us get to it!
Here’s what you’ll need to add WooCommerce digital products:
Naturally, WooCommerce digital products don’t necessarily require stock management. If you want virtual items to be accessible to an infinite number of people, all you need to do is unselect Manage Stock?
However, if you want to limit how many people access virtual content, you can check the box and specify how many people can access. One example where this might prove useful is access to an exclusive webinar.
Here, you can:
Finish up by clicking Update, so all the changes you’ve made will be saved.
A few useful tips to further improve a subscription offer:
Let’s move onto downloadable WooCommerce digital products. While setting up simple digital items is similar to physical ones, the situation changes for downloadables. Configuring them is a little different, as you have to specify the download process.
The General tab enlarges when you select Downloadable products. Besides the usual options to add price, SKU and tax information, you’ll need to detail the download process. There are two ways to set up downloadable WooCommerce digital products:
Here, apply the same logic as mentioned on the Virtual products section above.
It’s possible to add related products to downloadable WooCommerce digital products, just as you would with physical ones. Similar products can be virtual or physical.
Define the specifics of the downloadable item by using the characteristics you already configured.
If you need to add new attributes besides the ones already present, select Custom product attribute, and place the information regarding the new quality. Remember that these are classes and not relevant terms. Click on Add, and you’ll have the new taxonomy!
Once again, here you can:
Customers who purchase downloadable digital products will get a link where they can download the item. They’ll also get an email that looks like this:
Once their purchase has successfully gone through, customers will see:
You can see there’s a working link for them to follow and download the item. To keep customers from copying the file, you can set the download limit to 1 in Product Tab - General. This way, they’ll only be able to use this link once and not send it to third parties who didn’t pay for the content.
WooCommerce will also send buyers the download link by email.
You’re now ready to sell WooCommerce digital products of all types. Whether you’re adding them as freebies to the store or as cornerstone content, it’s essential to know how to manage virtual items. The process is somewhat similar to adding physical products, only you won’t have to deal with shipping, and will need a link for downloadables.
Read more on our WooCommerce Tutorials section and make it easier for yourself to manage a top-notch WooCommerce. At Bright Vessel, we have years of experience with this popular WordPress plugin, and we can help you navigate it. Find out more about our WordPress and WooCommerce rates and services on our website!