Traditionally, business leaders have seen B2B as a completely separate thing from marketing. The focus has been on the former, while the latter can often be just an afterthought. This paradigm has been shifting for quite some time, and soon, any business that follows this outdated premise will get left behind. It’s become essential to align sales and marketing, and we’re here to tell you all about it.
Sales have changed a lot in the past couple of decades, and you can expect it to keep on changing for a long time to come. Inbound marketing has paved the way for a more direct relationship between sales and marketing. When both of your teams are working towards a common goal, magic happens. Let’s talk about that.
The best reasons to align sales and marketing:
Are you convinced but unsure of what to do to align sales and marketing? Keep reading!
In traditional models, we see sales through the following model:
Things aren’t quite as simple as that anymore. Nowadays, the decision to purchase any given item is much more informed. There’s a lot of research involved, including comparisons between different brands and websites. To align sales and marketing, you should start by:
Knowing what sets you and your product apart is a key when you align sales and marketing. In a world as broad as B2B marketing, it’s critical to stand out and bring something new to the table. You need to figure out:
Once you’ve got that figured out, it’s time to delve into inbound marketing, the basis of successful digital advertising. Through it, you draw potential customers to your brand through content on social media and search engines.
The best inbound marketing practices should be an essential part of your all-around marketing strategy, but it’s only one factor. A few other things to keep in mind:
You’re now on the right track on the path to align sales and marketing!
Once you’ve figured out what sets you apart, it’s vital for customers to be fully aware of it. When you align sales and marketing, both teams can focus on building a website that reflects the brand. Remember that:
New cloud-based tools have come to fill in the blanks of data left by more “traditional” platforms. Teammates from different areas (and even on different sides of the world) can now efficiently work with the same data. You’ll need a CRM suite to track how marketing is affecting revenue and all-around Integrated marketing automation.
When you align sales and marketing, it’s not a once-in-a-lifetime deal. You need to ensure the two teams are working in unison, through constant communication. And so you’ve done it - you’re on the path to being a far more successful B2B!
As a WooCommerce Certified Agency, at Bright Vessel, we have the knowledge and ability to help your sales thrive. We’re also deeply connected to every phase of digital marketing, from content creation to SEM and SEO solutions. Contact us to find out more about our services!
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