The burning question - What Makes the Best WordPress Maintenance Plan?
So, it’s happening: you’ve decided to make the jump and start selling online. Whether you’re starting a business or want to expand to the web, it’s a big commitment. Many companies of all industries have an online presence at this point, and the competition can be brutal. Having a WordPress or WooCommerce website today is much more complicated than it used to be, especially if it is your marketing tool for the business. Websites continuously need to be updated for WordPress maintenance, security, and marketing and if you’re trying to make your bottom line, maintaining your site can drain a lot of time.
As a WooCommerce Certified Agency, at Bright Vessel, we know a thing or two about this online sales platform. We’ve tried and tested many strategies and studied each outcome, and we’re committed to what works. That’s why we’ve prepared these WordPress Maintenance & WooCommerce Sales tips to help you sell online.
If you are a start-up and not using your site or even have time to get involved in improving your website or online store. You will want to consider the right partner that can help you.
A start-up is going to need guidance on how to market their website vs. just maintaining. Choose a maintenance partner who has experience in promoting website online and lean heavily on on-page SEO optimization
Pick the right developers not the host for your WordPress website. Hosting companies fall short in having the right team to provision servers and perform development tasks. It is best to work with a company that has your best interest in mind and is continually monitoring the uptime, updates, and speed of your site.
It is hard to find a good company that can do everything, so it is good to ask the right questions when reviewing companies to perform ongoing WordPress maintenance.
WordPress websites need to be continually updated every month for bugs and more importantly security. It is crucial to have periodical backups and include offsite backups in case of a catastrophic event.
We have outlined a few things your vendor or yourself should be doing for WordPress maintenance.
It might be relevant to highlight that this point could be one of the most important ones in connection to maintenance because if something backfires then your webpage can become:
These are concepts that you might want to avoid, but if they occur, you should know how to solve them. That is why backing up the website will give you the chance to restore it from the most recent backup. Plus you do not need to be an expert to do it, WordPress has many options to help you.
You might see that there are a lot of free options for you to do a manual backup and restore your website. We recommend the paid option WPTimeCapsule.com.
It will provide a staging area, backups, and offsite backups very quickly and is worth every penny.
If you find an update available for core, a theme, or plugin that you have then, you should make that update. What is more, if there is a security update you might want to do it soon because it will plug holes and make your website less vulnerable to hackers and other evil-doers.
When multiple components need updates at the same time, you should go about them in the following order:
To help the speed and efficiency of the site. You should perform periodic database clean up of the following items:
WP-Sweep can help identify all the erroneous revisions and deleted items for removal.
WordPress needs to harden, which we can efficiently perform through Security tools. It is very probable that your website host does not cover all of the security needs even if you’re paying for a fully managed WordPress or WooCommerce website. Nevertheless, there are some low-cost plugins and services which might make it simple to secure your website.
Defender Pro - This plugin is an excellent tool and part of a broader suite of great products.
WebARX Pro - Provides additional security and monitoring for defacement and blacklists along with a website firewall.
MalCare Pro - Is a reliable product with automatic malware scanning, firewall, backups, and more.
When selecting a firm to help you with your WooCommerce store. You should consider whether or not they know anything about effective UI/UX design, conversion optimization, and or SEO (Search Engine Optimization).
Having a competent firm to update your site is one thing, but having another which can also help you grow your business changes the game entirely.
One of the most critical items that need to be looked at because if you fail here. No matter have pretty your site is your SEO and Conversion will tank. So you need to ensure that the maintenance plan your joining has in mind.
Before jumping on a new plan, check your current speed by going to Google Page Speed.
A huge part of improving the overall experience of a site is making it run as fast as possible. Speed is particularly crucial in WooCommerce, as the perfect result for you is that visitors purchase. You want the experience to be pleasant and fast so that potential customers can navigate at ease.
A site that takes a few seconds longer to load than others is at risk of losing visitors. People doing online shopping want things fast and hassle-free. Plus, fast-loading sites do better with rankings, as Google and other search engines consider speed.
So, how do you improve speed? A few WooCommerce tips:
Make sure your new WordPress Maintenance firm is going to help you excel. Before hiring a firm, ask them for an evaluation of your site prior so that you may know what items they can improve and then ask about which items would be the low hanging fruit for the site. Naturally, speed and SEO should be the first things to work on
We’ve created four different sections to help you build your WooCommerce site, covering the technical aspects, layout and navigation, SEO, and WooCommerce Subscriptions.
The first thing users need when buying online is easy navigation. That’s why the following three WooCommerce tips are essential!
Visitors might already know what they want the second they reach your website. Alternatively, they may have also been there before and want to go back to one specific item. That’s why adding live search to your site becomes essential. This way, potential buyers will be able to:
We recommend two different ways to add live search to your site: choosing a theme with built-in search or through the WooCommerce Product Search Extension. You should try both to see which one fits your needs best!
https://yithemes.com/themes/plugins/yith-woocommerce-ajax-search/
Adding categories might be the most obvious-looking of all the WooCommerce tips on this list, but it’s also essential. It’s easy to forget to place products into different categories, but there are two main reasons to remember:
In the spirit of making the user experience as straightforward as possible for your visitors, the best of all WooCommerce tips is to simplify. The basis of the online shopping experience is speed, and you need to dispose of any barriers. If visitors have to click ten times between categories and subcategories, they may become impatient. You don’t want them to leave and miss out on all your great products!
The best thing you can do is try horizontal navigation on your site. Through this strategy, you can:
Generally speaking, it’s a win-win situation to link to your most essential pages from the get-go. Not only are you making it easier for visitors to navigate, but you’ll also allow crawlers to see your most important pages quickly. Every moment counts!
A few WooCommerce tips on the development side of your website.
Yes, the previous example of WooCommerce tips said you should be wary of plugins. We’re not trying to confuse you, but it is essential to customize. That way, your WooCommerce will look exactly how you need it to look.
It’s a fact: when your business is sales, there will be times when you’ll run out of stock. If you don’t expect ever to have that item again, you’ll want to delete its page from your site. But what of those other times, when it’ll take a few weeks or months? It’s too long a time to leave the page as is, but you’d lose all previous SEO work by deleting it.
So we recommend two options.
Option #1 - Remove the page and do a 301 redirect to a similar product. In other words, redirect visitors from the out-of-stock page to something that resembles what they were originally searching. The best way to do this is by using the SEO > Redirects option on the Yoast plugin.
Option #2 - Add a powerful message that indicates where the user can find a similar product which is in stock.
Example: “Thanks for shopping with us. The item that you’re looking for is currently out of stock. Please see this similar product (Link to the new product). Please use discount code FREESHIP and enjoy some free shipping on us.”
If a website sells terrific products, but it doesn’t rank it Google, and nobody sees it, does it sell? SEO is an essential part of any site, and particularly useful for WooCommerce. Here are our three favorite SEO WooCommerce tips!
It’s easy to copy and paste product descriptions from other sites, particularly when you’re not the manufacturer. However, duplicate content can prevent you from going up on Google and other engines.
If you’re starting and your WooCommerce isn’t well-known, you’ll need to showcase you’re trustworthy. One of the best ways to do that is through reviews, as online shoppers pay close attention to them. And, if you’ve decided to add a section for reviews of your store, they need to be real.
One of the best WooCommerce tips you’ll get, anywhere: work on building internal links. A healthy website is well-connected within itself, making navigation easier. Every section of a website should be linking internally, from blog posts to introductory pages. For WooCommerce in specific, internal link-building is an excellent strategy to help all your product pages succeed.
Partnering with a team that already has a handle on WooCommerce will be a critical decision because developers get acclimated with your site if they do not have the necessary skill sets to work with WooCommercc or know how to effectively market an online store. It could be very costly to either get things built poorly or have a more experienced team fix or in most cases rebuild code correctly.
If you’re thinking of taking things further and going premium with WooCommerce Subscriptions, you’ll need a few additional rules. Here are our three important WooCommerce tips for the premium service:
Your hosting service is the basis of everything you build on your website. If you choose well, you’ll be on the way to a thriving business. Otherwise, things may become overly complicated, and you’ll need a whole extra set of WooCommerce tips.
Keep in mind:
As an open platform, one of the great things about WooCommerce is the myriad of options it offers. However, it also means a line of code can change and mess up a good chunk of the site. That’s why one of our top WooCommerce tips is to be very aware of your code.
Extensions on WooCommerce Subscriptions can fail in a big way, and you may have issues with payment. Being selective with code becomes critical with a plugin that directly deals with money.
Here are a couple of ways to prevent significant issues:
Among the critical WooCommerce tips on this list: figure out how you want to manage payments What you’ll need to do:
At Bright Vessel, our primary goal is helping you achieve the WooCommerce solution of your dreams. Our WooCommerce Certified Agency and the team of experts focuses entirely on the WooCommerce tips that work for you. We have a robust WordPress Maintenance Plan that covers every item in this post. Do you need more information about our services? Please reach out to us!
Check out these post for more helpful tips:
The Ultimate WordPress Maintenance Tips You Should Not Ignore
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Learn More https://www.youtube.com/watch?v=JfRrd79oCfk?18782