2020 has seen unprecedented opportunities for ecommerce businesses. Indeed, due to Covid-19, restrictions on visiting public places, including retail stores, there has never been a bigger market for online shopping. After all, people want to keep themselves and their communities safe but are still looking forward to a fun and enjoyable Christmas.
Of course, the busiest time in any store’s calendar is the holiday season, which is fast approaching. The good news is you can find out all about how to maximize your ecommerce festive sales with WooCommerce in our detailed guide below.
Customers love bargains, and what better way to offer them one with a coupon?
What better motivation for your customers that a little treat for them when they buy their festive gifts?
The first of the shipping suggestions, free shipping, can make all the difference in customers deciding to proceed with their purchase.
You can also use the features in WooCommerce to increase your sales during the festive period by using the Product Bundles Extension to create gift sets.
This means creating groups of products that make it easier for customers to get what they want. The great thing about the Product Bundles extension is that you can create unique offers for your customers that are perfect for showing off on social media quickly and easily. You can do this in many ways:
Make the process of buying gifts even easier for your customers by offering gift wrapping. Something that means they can have items shipped directly to their recipients.
Another way to encourage customers to buy more with you is to provide the option to make each item more unique.
While free shipping is often attractive to customers, some will need items as quickly as possible. A function that is ideal for customers that have left their gift buying to the last minute or that are concerned about the Xmas rush.
In a similar way to offering a gift, you can also encourage customers to return to your store over and over to fulfill their holiday shopping needs by providing them with a reward each time they purchase with you.
Despite their best intentions, some customers will always miss the deadline for delivery when shopping for festive gifts. That doesn't mean your ecommerce business has to miss out, though, or that they need to end up empty-handed.
Instead, you can provide them with digital gift cards via the WooCommerce Gift Cards extension. A solution that works just as well for folks looking to avoid long-distance delivery fees on their gifts as well.
Finally, and most importantly, if you want to boost your order size over the holidays, it's vital to use cross-sells and upsells with the automated recommendation function.
Here at Bright Vessel, we understand just how important maximizing holiday sales are to every ecommerce business, particularly in the current climate. The good news is that we are experts in helping ecommerce businesses use WooCommerce for WordPress to ensure they maximize their orders over the festive period. If you need assistance with this or with optimizing your WooCommerce, Contact us today.