Facebook has been adamant about showing advertisements within its video content. By baking 15-second adverts into videos that are at least 90 seconds long, Facebook plans to monetize video content on its website. This shows a lack of innovation on Facebook’s part. It shows that they’re not willing to (or have failed to) make any […]
Facebook has begun enforcing new political labeling rules for advertising. The rules are intended to help users determine which ads have political intentions. It appears that Facebook has penalized some companies for not meeting the new requirements, though the protocols seem to be broadly enforced, causing non-political ads to get caught in the advertising filter […]
A successful e-commerce business relies on being able to consistently lead consumers to your market and convert them, as well as capitalizing on seasonal surges and shopping trends. It requires a good deal of insight, but not just on the market and the consumers. It requires a little insight into how online shopping funnels are […]
Mobile phones are increasingly gaining popularity across the world because they are readily available and they are coming with features that are more reliable. Nowadays, people are using mobile devices for almost everything. It is no wonder that you can choose to use your mobile device instead of a laptop or desktop computer to accomplish […]
There’s a changing tide within Google, and marketers are becoming aware of it. Google, Inc., announced a new patent which was granted during the first week of April 2018, that gives search technology a better understanding of data. The patent improves “the” algorithm’s ability to correlate ideas, locations, people, and products. The Google system is […]
There’s more to the world of WooCommerce website marketing than putting up a website and stuffing some SEO-sexy keywords into the “About Us” section. A business has a plethora of tools to engage the wider world in order to: get attention, turn that attention into sales, keep sales growing without cost overruns, dominate the market. […]
Facebook has grown into a venue for businesses to market themselves just but interacting with customers and self-promotion. It continues to be the top #1 spot where people connect and share online. No matter how big your business is (a corporation or a small local one), Facebook is a powerful marketing tool which helps you […]
E-commerce sites, once you hit the right sweet spot of traffic and user experience, can be hugely profitable. When people enter your “shop,” there are a lot of rapid decisions that lead to either purchase or another bounce. Eliminating the things that make people bounce and increasing the things that capture traffic and engage users […]
The growth of your eCommerce business depends on the ease of navigation, reliability, speed, and usability of your website. Success in your eCommerce business also depends on the underlying platform used to sell content, tools, or products on your website. Yoast's migration to the WooCommerce platform is an example of changing platforms for business efficiency […]
Traditional marketing is no longer the right way to reach customers. Because of the transparency to understand what customers want, digital marketing allows businesses to make the right decisions based on data that is easy to gather. Customers need to have clear communication about your brand and what you sell to build confidence that you […]
Being a small business owner in this highly evolved digital age, you can’t be blamed for always being on the lookout for new strategies to boost your revenue. There are many solutions on the Internet claiming to provide a booming ROI; none is as effective as Pay Per Click (PPC) advertising, which you can easily […]
Before getting into the WooCommerce´s world, it is a must for you to have a professional website for your business. This will improve your conversions and will give you a reputation. The website represents the face of your business online; so it needs to make visitors trust in your company. Its job is to convert […]
