Last Updated: November 11, 2025 We're writing to inform our community about a phishing attempt that occurred on November 10, 2025. A fraudulent email was sent from [email protected], impersonating Bright Vessel and offering unsolicited WooCommerce security audits. This email did not come from us. We've already contacted affected clients directly and reported the abuse to […]
Automattic and WordPress Foundation accuse hosting provider of systematic brand exploitation following Silver Lake acquisition. In a forceful legal response filed October 23, 2025, Automattic, WordPress Foundation, WooCommerce, and WordPress co-founder Matt Mullenweg have launched extensive counterclaims against WP Engine. They allege years of deliberate trademark infringement and consumer deception that intensified dramatically after private […]
Design trends influence how customers interact with your online store. In 2025, customers increasingly expect fast, intuitive, and visually engaging websites. For eCommerce store owners, this goes beyond updating a site's appearance; it's about creating a seamless experience that helps build trust and improve usability. Modern consumers expect websites to load quickly, navigate smoothly, and […]
Artificial intelligence is no longer a futuristic concept; it has become the driving force behind modern eCommerce. In 2025, WooCommerce stores are experiencing a significant transformation powered by intelligent automation, predictive analytics, and real-time personalization. These AI-driven tools enable small and medium-sized store owners to compete with larger brands by improving customer experience, optimizing backend […]
Introduction: A Digital Earthquake in the Making Apple has been positioning itself as the privacy champion for years now. But with iOS 26, they're taking it to a whole new level, and it's about to shake the foundation of how we measure digital marketing. We're not talking about another cookie banner or permission prompt here. […]
Running a successful WooCommerce store in 2025 requires more than just quality products; it takes the right combination of plugins, tools, and services working seamlessly together. Today's eCommerce landscape is more competitive than ever, and store owners must focus on efficiency, customer experience, and scalability. Even the best products can struggle to gain traction without […]
In the competitive eCommerce landscape, thoughtful adjustments can help drive revenue improvements. One practical approach to potentially boosting your AOV (Average Order Value) involves implementing intelligent product suggestions and complementary offers. These strategies may help grow profits while enhancing the shopping experience by offering customers relevant, value-added products. When implemented thoughtfully, they can encourage larger […]
Google quietly removed the &num=100 parameter in September 2025, messing up SEO rank tracking across the board. If you're seeing incomplete data in your dashboards or wondering why your rankings suddenly cap out at page 2, this is why. As someone who manages 500+ websites through Bright Vessel Digital Solutions and sits on the WooCommerce […]
Subscription-based stores are becoming a notable part of e-commerce in 2025, creating value for consumers and businesses. Shoppers often appreciate the convenience of automated deliveries, personalized product selections, and consistent value. Meanwhile, enterprises can benefit from more predictable revenue streams, improved cash flow forecasting, and stronger customer relationships, which can be helpful advantages in competitive […]
Email marketing remains a valuable channel for WooCommerce stores, though many store owners struggle with technical implementation and strategic execution. Modern email marketing requires understanding deliverability mechanics, authentication protocols, and behavioral triggers that go far beyond basic newsletter campaigns. This comprehensive guide examines the technical and strategic elements necessary for building effective email systems that […]
This guide covers server-side tracking implementation to help businesses better understand their marketing performance when browser-based tracking faces limitations. We'll walk through practical setup steps, common challenges, and realistic expectations for this technical approach to analytics. What You'll Learn Today Understanding Browser Tracking Limitations Server-Side Infrastructure Setup GTM Server Container Configuration Website Integration Steps Conversion […]
WooCommerce continues to be a popular platform for online stores in 2025, but it's not without its challenges. As the competition heats up and customer expectations rise, store owners should pay attention to these details. Small mistakes like a clunky mobile layout or a missing backup plan can impact revenue, user trust, and long-term growth. […]
