Like any other retail medium, the ultimate goal at eCommerce is to make the sale. However, many factors may lead customers to shopping cart abandonment. We’ve compiled a list of some of the most common reasons your visitors don’t become customers.
eCommerce stores lose a lot of business to car abandonment, so it’s no surprise experts perform studies on the subject. And, of course, the only way to fight shopping cart abandonment is knowing what’s prompting it.
While these are some of the most common reasons for this practice, the order may vary in your specific website. Bright Vessel can audit your checkout process to find out your particular needs and fix them accordingly!
Most visitors who engage in shopping cart abandonment do so because there are unforeseen extra costs. Usually, it’s not until checkout that customers find out about shipping costs and taxes.
What you can do about it:
Another primary reason for shopping cart abandonment is discovering upon checkout that you need to register on the site. This can be a cumbersome experience for customers, who might just choose to buy elsewhere.
What you can do about it:
While it’s unlikely that security issues will arise from eCommerce shopping, customers are understandably wary of the possibility. Not trusting a website they’ve just discovered is one of the primary reasons for shopping cart abandonment.
What you can do about it:
A lot of customers don’t buy right away, rather saving for later. They’ll be looking into several sites at the same time, maybe adding to the cart so it’s easier to calculate costs or compare products.
What you can do about it:
This is a somewhat unavoidable reason for shopping cart abandonment, but you can still make things easier for your visitors.
New customers may have entered your site after receiving a coupon or hearing about a big sale. They might become discouraged from buying on your site if they can’t find a way to put their coupon to use.
What you can do about it:
Once again, customers want a seamless buying experience, and anything less than that can be a turnoff. Remember that there may be hundreds of websites offering the same thing you are, only more comfortable.
What you can do about it:
Slow and crash-prone websites can easily halt a purchase from happening. This is also a quick way to get visitors to leave because they may feel their information isn’t safe.
What you can do about it:
Online shoppers are looking for a quick experience, and that includes having their new item in their hands as fast as possible. Fast shipping is essential, and you could be missing out on customers by not having it.
What you can do about it:
Simply add express shipping to your checkout. Customers are willing to spend more on getting their items quicker.
For customers, a seamless experience also includes having their questions answered promptly. Online shoppers want someone to guide them through the process, not unlike how it goes on a brick-and-mortar location.
What you can do about it:
For many shoppers, not being able to return items easily can be a significant cause for shopping cart abandonment. Online shopping comes with issues, for example, users can’t try out clothing items when buying online. Being able to return something in case there was a mistake can be a significant upside.
What you can do about it:
These are some of the main reasons visitors leave websites without spending, but there are nearly endless other factors. Remember that Bright Vessel can do a shopping cart abandonment audit for your website. Our team of experts can analyze any potential hiccups on your eCommerce site and making it reach its ultimate potential. Get in touch with us and let’s do great things together!
You must be logged in to post a comment.
