Are you a business owner or entrepreneur with a growing company—and you’re ready to start a website? There are tons of web designers out there, as well as DIY website builders and free site-building tools from service providers. So where do you start? Should you consult a professional, or have your brother’s friend who designs websites on the side do it for you inexpensively? Or should you tackle it yourself and hope for the best?
If you’re the owner and/or operator of the business, chances are you don’t have a whole lot of time to spend designing your own site, so that’s probably out. You could ask your brother’s friend, but would he be reliable? Would it look good? As a businessperson, you know you get what you pay for. If you have a professional design your site, there will be costs—but you will be able to rest easy knowing that you’ll have a professional website done in a relatively short amount of time. And since website design is the primary objective of the web design company, you won’t have to worry about them being unreliable.
Let’s take a look at some of the many benefits of having a website designed and developed by professionals.
You may think that your professionally designed website may not necessarily end up looking much different from ones you can design yourself—but you have to remember, there’s a reason the pros are in the field they’re in. They know what they’re doing and will do it well. Besides, you’re the customer, so they want to do everything in their power to build you a website that you are thrilled with. They want you to love it and they want referrals, just like you do in your own business. If you give the pros a chance, they will design a site that fits your company perfectly and makes you a satisfied customer.
It’s true that you may be able to design a website yourself. You could even do a pretty decent job. However, if you hire professionals to do it for you, not only will you save yourself time, but they will get it done much faster than you probably would. A finished website will allow you to bring in more business sooner than you otherwise would have if you built the site on your own. Then you can move right along and continue growing your business, placing your focus where it needs to be.
If you have ever surfed the web as a customer, you know that you have had times when you’ve made split decisions based on your first impression of the company website. As you think of it from the business side, you likely want potential customers to be impressed with your site from the very first visit—and continue to be impressed the more they see. Many surfers give up after the first click, especially if they aren’t immediately impressed. If you have a professionally designed site, the pros will take care of those impressions for you. You won’t have to worry about a thing. Don’t you want to convey to customers right off the bat that your company is the best?
Sure, there may be hundreds of businesses out there that fall into the same category as yours. And how can you stand out against the competitors, especially if you’re still building your business? A professional website is the first step. In this technological age, customers expect your company to have a website, and many will move on to the next option in the business category if you have no website to show them. Furthermore, competitors may have mediocre websites, and customers will pick the one that looks the most professional by default. A professional website indicates a professional company, so that means that if you have a shoddy, basic design, customers will expect basic services from your business. A professional site gives you that credibility you want, even if your business isn’t fully established, and helps you to stand out from the competition.
Web designers are forced to stay up on the latest technology and trends if they want to stay in business. This means that the pros are going to give you the best website technology you can get, and you don’t have to worry about anything yourself. They will tell you what is trending, what is preferred, and what is necessary. They will also stay on top of the rapidly changing tech times, upgrading their systems to ensure the best functionality and efficiency. Since they are experts in the field, they will have the most up-to-date news on technology and provide it to your business.
If you’ve ever tried to cut corners and have something done by a non-professional, you know that there are good reasons why professionals exist. Take a haircut, for example. Your best friend’s cousin may say she knows how to cut hair. But if you compare her haircut to one done by a professional, you will undoubtedly see a marked difference. Professionals have the tools, training, and expertise to take care of details that may not even occur to you or a non-professional.
If a pro is designing your website, he or she will be able to help you achieve consistency while promoting your brand, give you pointers on SEO and gaining more business, and provide helpful advice on making the website achieve top functionality and accessibility. While a friend likely can build a website, it is unlikely that he or she would know or think of all these details.
Overall, a professionally designed website is worth it for your business on many levels. There really isn’t a downside to hiring a pro for your site—the cost, which some would argue is a downside, will pay for itself many times over with the business you will receive and the professionalism you achieve. A professionally developed website is the best way to continually build your business, whether it is established or just getting started. As a business owner, you won’t regret it.
At Bright Vessel, we understand the importance of pay-per-click in your company's marketing strategy. Ask us how we can help you establish a commanding web presence by contacting us today.
You must be logged in to post a comment.
