In the years since its launch, WooCommerce has become one of the most popular eCommerce plugins. Open-source, easy to understand and highly customizable, it’s easy to see why it’s so beloved. Still, when you’re just starting, it can look pretty daunting. That’s why we’ve prepared our first basic WooCommerce tutorial: to show you the ropes! […]
Customer Personas A customer persona is an archetype of a large segment of your public. Therefore, customer persona marketing is a way to sell directly to a homogenous group of your audience. A persona is a marketing tool that allows us to have a clearer understanding of who we are talking to when preparing marketing materials. Typically, […]
Marketing is essential to promote and make your business grow. You need to plan your marketing strategies baring in mind your objectives, products or services you provide and the customers as well as potential customers. It is not an easy task, and sometimes, it might be a bit overwhelming. But it is not impossible; here […]
Every business, no matter how big or small, can benefit from having a robust online presence and a great site. Depending on the size of the company and the type of industry, the formula for local website design will vary. But in this seemingly endless world wide web, it can be hard to figure out […]
A local business WordPress website is the first step to creating a substantial online presence. However, it’s dreadfully easy to make the wrong calls. Small businesses lose many resources when developing websites, failing to follow the best practices. With this in mind, we’ve prepared a list of the six site building practices to follow! Websites […]
Want to learn how to build a customer journey map with example PDFs? In this day and age, sales competition is worse than ever. Thanks to the Internet, you’re not just going against local competitors but with others worldwide. It’s necessary to have an edge above everyone else. The best way to stand out is […]
Customer experience mapping is when you outline your customer interactions with your brand by breaking down each strategic stage and steps in the customer's path. Customer journey maps are a great way to map out these experiences and are essential in our current age of multichannel retail. This tool allows brands to see each step […]
Like it happens with most consumers out there, your potential customers are probably checking their phone right now. They’re checking their email, the time, and surfing for what they’ll require in the next few minutes. Why not take advantage of that by getting directly into their schedules? Be part of the direct relationship between calendars […]
A question we often get asked is "How do I Submit My Sitemap to Google?" In early 2018, Google introduced a new and improved version of its tool for webmasters. It made the process to index website Google a whole lot easier, through new tools for submitting sitemaps and URLs. The tool is perfect for […]
There are plenty of factors behind every single purchase: age, gender, social status, employment, etc. In this post, we’ll focus mostly on consumers of four different generations: Baby Boomers, X-Gen, Millennials, and Z-Gen. The essential thing to note, however, is that all evidence points to the same: omnichannel retail is the way to go. And currently, […]
So, you’ve decided to have a go at it, and you’re building a site from scratch or migrating your old one. However, the more you read about the process, the scarier it becomes. A successful site has a million little details. You need to be on top of copy, SEO, design, stats, and so much […]
Google My Business has been around for quite some time, helping users find information about businesses they’re interested in. You can definitely take control of what’s going on your own Google My Business. Wondering how to work with this powerful tool? Our Google My Business FAQ will answer your questions! Google My Business listings are […]
