United Site Services is a premier provider of portable sanitation and site services in the United States. With a commitment to excellence, the company has carved out a dominant position in the industry. The past four years have seen a strategic partnership with Bright Vessel, aimed at fortifying its digital presence and optimizing customer engagement strategies.
At the core of the digital overhaul was the development of a customized WooCommerce platform. Bright Vessel designed a user-friendly online store that showcases United Site Services' extensive product range, allowing customers to browse and order with unparalleled ease.
A significant stride in improving operational efficiency was introducing a custom quote system that seamlessly integrates with Salesforce. This solution enables a smooth transition from quote to lead management, ensuring customer inquiries are captured accurately and processed swiftly.
Bright Vessel undertook a comprehensive redesign of United Site Services' website with a focus on conversion rate optimization. The new design is not only visually appealing but also strategically structured to guide visitors toward making a booking or requesting a quote.
The partnership embraced agile methodologies, with Bright Vessel employing sprints and GIT for version control, ensuring that development is both rapid and reliable. This approach has allowed for continuous improvement and the timely implementation of new features.
A sophisticated AWS setup on EC2 instances underpins the website, boasting an impressive 100% uptime over two years. This reliability is supplemented with failover servers ready to take over instantly, ensuring continuous service availability.
In addition to the technical advancements, Bright Vessel has provided expert consulting in SEO and PPC, helping United Site Services to maximize their online visibility and drive targeted traffic to their website.
The four-year collaboration between United Site Services and Bright Vessel is a testament to the power of digital transformation. Through dedicated teamwork, technical innovation, and strategic digital marketing, United Site Services has not only enhanced its digital user experience but also strengthened its market position as a leader in the site services industry.
