We Love Using a Digital Marketing Map with Clients We get asked all the time this question "Where should we focus the most on with our budget?". Our follow up starts with "Have you mapped out your customer journey or experience?". See our Customer Journey Map here. To find the best channels, you need first to understand […]
To combine Google´s reach and Facebook´s opportunities seem to be a powerful tool to advertise. These two platforms used together can create a better chance to get beyond the expected. According to Kenshoo´s study, those paid audience segments exposed to Facebook publicity tend to generate a 30% more, alongside a lower cost per acquisition. Improve […]
The location extension feature allows you to advertise on Google Places. The user's location is taken into account as well as location keywords. Searchers will be able to see the phone number, address, and a “directions” link. If you're about start a Google Adwords campaign or currently have one running. Be sure to check how the […]
Technology has rapidly advanced in the past three decades. The speed of the internet continues to grow and with it, Video. New advancements in technology have paved the way for a paradigm shift in the way marketers will use video marketing in the future. The internet is not the only change in speed. New computers, […]
When you’re a small business or a start-up, or perhaps even an established business starting to get your feet wet in digital marketing, it can be hard to know what specifically to invest in— especially if money is tight. The good news is that it’s not as expensive as you might think, and there’s also […]
How Your Digital Marketing Influences Your Customers’ Purchasing Decisions The best way to represent your brand in a way that can be easily recognized and relatable is through digital marketing for businesses. By engaging customers and curious investors through personal social media platforms, you can better showcase your business along with the products or services […]
Pay-per-click advertising offers businesses a way to advertise on the Internet that is relatively inexpensive, is cost effective, and can yield excellent results. Because an advertiser pays only when a user clicks on an advertisement, it costs nothing for a business to set up PPC advertising. This low initial cost enables small businesses to compete […]
The most modern brands have already figured out the importance of having an effective online presence. One of the best ways of carving out that presence is by building a strong social media strategy to use. An enterprise can attract potential customers through social media sites like Twitter, Facebook, Instagram, Pinterest, Reddit, Tumblr, LinkedIn, Youtube, […]
These days, most people would go online to find store locations and know more about a particular business. They will search company websites and read consumer reviews to educate themselves before buying products or booking services. If you want to remain competitive in your industry, it’s crucial to have an online presence and use effective […]
In designing your digital marketing effectiveness, it pays to know what has helped the major players in the business world to succeed. Many people do not triumph or last long in their industry because they copy the failures around them. When you do what everyone around you is doing, you are likely to fail. Those […]
Want to Boost Your Business? Don't Miss These Pro Facebook Tips to Get Ahead in 2017 Do you work in digital marketing or brand management? Are you a small business owner trying to generate leads for your company? Are you a newbie to the social world and wonder if a Facebook page for your business […]
In this article, we will discuss ten important tips to help you make the best use of PPC management. Properly managing your PPC expenditures and tasks for the most efficient ad buys will transform your bottom line. It's especially important for small businesses because you can get the most out of your time and effort, […]
