Download a Printable PDF Here In an interview with Google’s, Matt Lawson, and global marketing practice lead, Laura Beaudin at Bain & Company, made it definitive that brands still don’t get it. During the conversation, Beaudin cited Bain’s research, which found that only 13% of direct media budgets are directed toward mobile advertising. A lot of what’s […]
Like any other retail medium, the ultimate goal at eCommerce is to make the sale. However, many factors may lead customers to shopping cart abandonment. We’ve compiled a list of some of the most common reasons your visitors don’t become customers. eCommerce stores lose a lot of business to car abandonment, so it’s no surprise […]
With its broad reach over the Web, the online giant Amazon has been accused of being a primary contributor to many retail setbacks. The so-called “Amazon Effect,” a term applied to their ongoing competitive edge and the attempts to reduce it, has been discussed online and in the news media alike. Amazon brings in almost […]
WooCommerce is one of the world's leading online commerce solutions today. This free plugin allows you to sell anything online in an aesthetically pleasing and easy to navigate online shop. But although the platform is very user-friendly, there are some important things to consider to ensure the success of your WooCommerce website. Here's a checklist […]
Comparison between online and offline shopping will continue to gain attention in 2018. In fact, as early as now news about shutting down of some physical stores across the country abound the Internet. Does this mean more people are now favoring online shopping than commuting to brick-and-mortar stores? There is no denying that smartphones and […]
PCI DSS appears as an intimidating and confusing subject. To help you breeze through the topic with ease, we’ve created a guide that helps you understand what it is and how PCI DSS applies to your business.Edit Edit date and time Unless you have one of those companies that only accepts cash and bitcoin you […]
What is Influencer Marketing? Influencer marketing typically involves marketing of your brand to those who can sway over other people’s purchasing decision. Unlike traditional marketing, the marketing influence here stems from the popularity, expertise or reputation of an individual, brand, group etc. For instance, celebrities are often seen endorsing a product because of their popularity […]
