If you’ve been working with Search Engine Optimization for a while, you’ll know a focus keyphrase is the one you want to rank for. You’ll add it to your SEO title, meta description, on subheadings and even repeat it a few times on your post or page. It’ll become the darling of your copy, and you’ll want nothing more than having it rank up on Google. So, you’ll naturally feel tempted to add it to every page of your website as well as a few blog posts.
You must fight this urge! Focus keyphrases should only be used once, even if it seems contradictory. But why is that?
Each separate page ranks on its own on Google; you won’t rank your website as a whole. If you use the same focus keyword time and again, you’ll have whatever number of pages or blog posts competing against each other. Ranking on the first page of Google if tough enough for one page, and it’s even more challenging to do so with several.
Work the SEO on future related posts to rank for similar keywords. Cover all your bases!
The first thing you should always do is perform some thorough keyword research. While you’ll want to rank for significant keywords from the get-go, this isn’t the best strategy for an up-and-coming website. You’ll want to look for more extended and specific keywords that will make ranking easier.
Here are some of the things you should do to rank for your chosen keyphrase.
Blogging is the cornerstone to great SEO. Keeping a blog to post great original content will let Google know you’re an expert on the subject. We highly recommend blogging, and doing so regularly!
This strategy is a win in every aspect: you’ll have more content, making you an expert; you’ll help rank your main post; and, you’ll attract traffic to your smaller articles!
To learn more about a solid writing strategy check out: "What is Cornerstone SEO ".
If you have a lot of product pages for instant cameras or accessories, there’s a way to optimize it all nicely. Instead of wasting time optimizing each product page for instant cameras, the best idea is to do so by category page. You’ll rank up and won’t spend precious time optimizing each page one by one.
See our latest post "New to eCommerce? These 6 Tips Will Make Your Brand Look Trustworthy! "
Unless you’re already a prominent authority on your industry, the best practice is to steer away from repeating focus keyphrases. Write one fantastic article about it and then many smaller pieces around it, and you’re set for business. Remember you also need to have an incredible website altogether!
Bright Vessel specializes in online solutions, creating custom campaigns for brands of any industry. We don’t do copy-and-paste campaigns, and we firmly believe that each website should be treated differently. Contact us to find out more about how we could work together!
Check out these related post: