When thinking about digital marketing, AB testing is one of the most useful tools to optimize your conversions. It is simple, effective and non-biased. As you might want to generate revenue for you, this should be your creative tool to achieve that. AB testing will help you convert the exciting traffic into sales. But, to […]
Creating an AB button color test is very simple, and, in some cases, results can be surprising. What color a button should have on a website has been one of the long-standing debates in the world of conversion optimization. There are trends in society that are based on color. In fact, apart from the standard […]
There are not many reasons to not be testing. As a matter of fact, we struggled to come up with a third reason. The benefits of running even the simplest of tests are so impactful that there need to be very significant and potentially dangerous environments for testing not to be worthwhile. If you find […]
Although testing your marketing strategies is important to optimize your conversion ratios, you cannot just stretch the testing phase for months, or test each and every product before you launch it on your web storefront. You only need to test those things that do matter, in ways that will make a difference. In this article […]
This week's animated Gif is "Back off, Man... I am a Scientist". I thought this fit well for this week's theme. If you believe your site is perfect and you have not done anything to it for 2 years. I guarantee that I can prove you're wrong. Feel free to comment.