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All Arise for Google's Exchange Bidding: Everything You Need to Know
April 19, 2018
After two years of vigorous tests, Google's in-house solution for header bidding– an alternative method of ad selling online –is becoming available to the public. The Rise From Header Bidding to Google Exchange Bidding Prior to the header bidding approach, Google had a 10-year reign as an unstoppable force in selling ads online. As a […]
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